We help technology companies grow their business through media relations, content marketing, social media and inbound marketing programmes based on 25 years’ experience, servicing over 200 technology clients.

We are Hubspot partners and embrace the concepts of inbound marketing that turns PR and content into a strong sales pipeline.

Media relations is synonymous with PR, but it isn’t just defined by how much time you spend talking to the press.

It covers a multitude of deliverables from issuing press releases and pitching story ideas to journalists, to comprehensive media training and round-the-clock media monitoring.

We work with a range of clients in the tech sector.

The cyber threat landscape is ever-changing with new challenges presenting themselves daily from phishing to man-in-the-middle attacks.

As the trends change and grow, so too does our knowledge.

We give our clients a clear action plan, detailing what we will do and the results you can expect.

We measure not only for media coverage but also more meaningful business metrics like engagement, website traffic, backlinks, SEO, domain authority and sales enquiries.

Context founder Frank brings a wealth of experience from both in house and agency roles and remains a hands on MD working alongside the rest of the team. He has led a number of international clients in telecoms and consumer tech including established brands and fledgling start-ups. He enjoys the outdoors whether walking in the hills or cycling.

Media relations is synonymous with PR, but it isn’t just defined by how much time you spend talking to the press. It covers a host of deliverables from issuing press releases and pitching story ideas to journalists, to comprehensive media training and round-the-clock media monitoring.

Having worked closely with the media for more than 20 years, we are well versed in getting coverage in the publications that matter most to our clients, securing features with the biggest national newspapers and largest trade publications.

Credibility with the media

Media coverage garners credibility and verifies your content as both newsworthy and authoritative. Our relationships with key journalists across various outlets mean we’re primed to get their attention with your story.

Getting to know SEO

Journalism lives in the digital space which means press coverage adds to the overall SEO footprint of an organisation. By securing coverage in high-ranking publications like the Guardian and the BBC we can enhance your visibility and ensure your company ranks high in a Google search.

Telling your story

We tell your story in a clear and compelling way. That means we work to understand your market and your unique proposition. Most importantly we seek out the real story that will keep readers engaged. Our writing style is clear, factual and evidence-based because that’s what the press demands.

Thanks to digital communications it has never been easier for organisations to expand internationally, reaching new audiences, partners and customers.

Supporting such expansion with international public relations is not always straightforward. Countries vary in culture and approaches when engaging with the press, undertaking online and offline marketing and telling corporate stories. It’s not enough to take a UK press release and send it to a few new press desks. It is essential to understand the processes and practices of a whole new landscape

Networking globally

We’ve long worked with clients based all over the world in countries including Germany, Sweden, the Netherlands and the USA. As part of the Eurocom Worldwide global PR network we have built up a profound understanding of the PR landscapes in these countries, and have established strong networks of technology and media professionals. Expanding internationally? We have a strong international partner network of like-minded PR agencies on hand to support localised distribution of press releases and manage a full-scale media relations campaign.

International media relations

We maintain networks of top-quality press contacts in multiple countries, so we can target your stories to precisely the right individual, in precisely the right formats. We understand how Australian websites want their press releases formatted and how US publications expect to receive pitches for thought leadership.

Research and insights

Our relationships with market research firms and analysts mean we can help you understand your new marketplaces and unlock new opportunities.

In an online world, digital platforms are a crucial part of the communications mix. Yet these services aren’t just about coding and technical skills; they also depend on creating content that resonates with digital users.

Driving more online traffic, kicking off a marketing campaign with a series of mailshots, overhauling your website: you need an expert in digital marketing and content creation. That’s what Context does.

You’ve got mail

Mailshots can be a powerful weapon in your sales and marketing arsenal, but they need to stand out in crowded inboxes and have a clear call to action. From one-off mailouts to multi-stage campaigns, we create emailers that grab – and hold – your audience’s attention. We ensure all digital marketing activities are GDPR compliant.

Call off the search

Ensuring your website performs optimally in search rankings is both a science and an art. Packing your paragraphs with keywords at the expense of readability or throwing money at pay-per-click (PPC) advertising without an understanding of your competitor landscape are a waste of time. We cut through the complexity for you and offer a pragmatic approach to paid-for search.

An optimal online presence

Your website is your digital shop window (and very often your cash register too). Its design, navigation, usability and content are all critical to your business success. We are experts in creating content for our clients’ websites, including customer journeys, sitemaps, rich content and downloads, and a user experience that turns good websites into great websites.

Good policymaking rarely happens in a vacuum. And what Government does can have a profound effect on your organisation. That’s why getting your public affairs strategy right is so important. We work with clients internationally to communicate effectively with political decision makers.

We have extensive experience helping to shape public policy decisions in Westminster, Whitehall and the devolved administrations in Edinburgh, Cardiff, and Belfast. To achieve success we help clients quickly identify who their key political stakeholders are and then devise a strategic public affairs plan.

Our team of experts has successfully led public affairs campaigns that have changed laws and informed fiscal decisions. We move quickly to respond to the demands of a political system that is in a state of constant flux. 

Devising a clear manifesto

We help clients develop a concise public policy ‘ask’. This ask is deliberately simple so as to create real cut through with time-poor politicians. We ensure this ‘ask’ is eminently deliverable within the reality of the constraints of the political landscape.

Building a coalition for change

Real change only occurs when a cacophony of voices are calling for it. We quickly identify the politicians that matter from multiple parties and devise a strategic plan as to how to reach them. We do this too for influential spokespeople and thought leaders from a range of civil society organisations.

Developing engaging events

We organise compelling events for clients attended by senior journalists. These range from political party conferences to policy symposiums arranged at the European Parliament in Brussels.

Conducting parliamentary activity

We have extensive experience navigating the minutiae of Parliamentary procedure. From Westminster Hall debates to Early Day Motions, we empower clients to make their case heard in Parliament.

Delivering executive engagement

We routinely organise meetings with senior people in Whitehall within Government Departments. We advise clients on the best way to approach these meetings and get the most out of limited time with some of the country’s most senior decision makers.

Creating lasting change

We know real success transcends organising meetings and briefing politicians. By helping clients shape the public policy landscape, we go all out to help organisations achieve tangible legislative change.

Human error, technical failure or malicious activity: the technology sector is rife with potential business-disrupting incidents. All organisations need to deal with unavoidable crises, from natural disasters to loss of leadership.

In an ever-connected world, bad news can spread (and multiply) fast, with small incidents quickly turning into reputation-decimating disasters. Furthermore, regulatory and legal frameworks such as GDPR mean that responding in the wrong way can have serious financial consequences. 

Rapid response at perfect pitch

We have decades of crisis communications experience for some of the world’s biggest technology organisations. Coupled with our extensive network of media contacts, we are perfectly placed to get you on the front foot when it comes to crisis response. While our reaction times are rapid, our approach is always considered, with each press statement and social media post carefully devised to conform to a cohesive crisis communications plan.

Training and planning

Not every crisis can be predicted, but your business can prepare for disruptive eventualities. We help you develop a clear crisis communications framework covering both internal and external communications and appropriate lines of approach. We also deliver media training, building confidence for the big moments.

Reputation repair

In the aftermath of business downtime or disruption, there is often mitigation work to be done. Whether you need to explain clearly to all customers and partners what has happened and what you are doing next, or you need to reassure the marketplace that it is business as usual, crisis communications strategies should continue long after the original incident. We can help you rebuild your reputation and return your revenues to where they should be.

Content is the foundation stone of marketing and communications. High-quality content underpins every successful interaction with your target audiences. Customer presentations, authoritative whitepapers, customer video guides or engaging social media posts – all content is carefully crafted to engage the reader and stimulate a positive response.

Through a blend of expert storytelling and in-depth understanding of multiple delivery channels, we are the engine that makes and drives the compelling content your organisation needs. 

Clarity, creativity and context

Whether you are publishing a technical report or a consumer-facing tweet, your content should be absolutely clear in purpose and message, creative (but not frivolous), and precisely tailored to its unique context. With decades of experience in content creation, we can strike this balance perfectly.

Online optimisation

One of the most effective ways to keep your website performing at its best is to update it with refreshed content.We can strengthen your Google rankings and drive more traffic to your website with well-crafted content, and ensure that the different pieces work together towards the same goal.

Social sharing

From the consumer-focused worlds of Instagram and Facebook to the more corporate landscape of LinkedIn and Twitter, social media is the perfect landscape for reaching a wider audience – if you get your content right. We create content that encourages audience interaction and engagement – and supports your sales strategy.

Effective marketing communications requires a strategic approach. What does that mean?

We mean an integrated, multi-faceted approach, incorporating multiple communications channels, all carefully selected as appropriate for your business. And we mean a contextualised approach, understanding your wider marketplace and competitor landscape so that you stand out from the noise with a distinctive value proposition. 

Integration with business goals

When we develop a marketing communications strategy we don’t merely consider how the strategy can support your business goals; we align the key messages, narratives and calls to action to reflect the marketing and business objectives. These create a consistent theme for all forms of communication throughout the client organisation, from business pitches to event presentations to sales collateral. We help you to define a distinct position in the market, a voice and a culture with clarity and strength, and a long-term plan of action which builds on its own successes.

Thought(ful) leadership

To stand out in crowded and dynamic marketplaces, you cannot merely describe what your products and services do. You need to be a voice of authority and innovation, demonstrating an in-depth understanding of your industry, your customers and the challenges they face. Our approach to media relations goes far beyond press releases and works to create genuine thought leadership, always.

Measurements and metrics

We know that you need to assess the success of your marketing communications strategy constantly and adjust it where necessary. We set clear parameters for success for every project, ensuring a culture of continuous improvement. If you are working towards internal goals, such as a product launch or preparing your business for investment, these are built into both our planning and our performance measurement.