Launched in 2006 by Ian Hood & Narelle Morrison, Babel works with established global brands, market challengers and emerging disruptors.

Babel is the communications agency for brands within the digital economy. We understand that nobody really buys technology. What they buy is a solution to a need.

Clients rave about our ability to understand their business, bring strategic insights and deliver amazing results that transform their companies and personal reputations.

They come to us because they know they will gain access to some of the smartest communications strategists and implementors in the business.

Getting your story into the right media at the right time is one of the most effective ways of reaching your target audience.

The Babel team has strong relationships across technology, business, national, consumer and vertical sector media and a reputation for providing journalists with relevant information when they need it.

It seems obvious but it’s surprising how few people understand that B2B PR and communications campaigns bear little relationship to the B2C world.

By the very nature of B2B business, we’re talking about a niche audience. It might be a large niche but it’s still a niche and the reality is that you are probably only interested in influencing a small subset of the population.

Creating compelling public relations and content marketing campaigns.

UNDERSTANDING YOUR BUSINESS AND NARRATIVE DEVELOPMENT

Knowing your audience better than they know themselves and getting under the skin of your business objectives to craft powerful messaging.

STRATEGY AND PLANNING

Formulating the right PR strategy and determining what you need to say, how you need to say it and where it needs to be seen.

STORY-TELLING IN ACTION

Developing corporate, technology and product narratives, alongside strong viewpoints on wider trends. Activating a PR plan packed with strong stories to fuel media relations, social media, content marketing and beyond.

Whether it’s writing for the media or producing content for your sales team, employees, prospects or customers, we ensure your message lands.

PUT CONTENT AT THE CENTRE

Babel is a content-led agency. We pride ourselves on the development of compelling content to draw in new prospects, educate existing customers and improve SEO. 

THEME DRIVEN

We take one industry theme, divide it into story angles specific to audience interests and SEO best practice, and create a wide range of content formats.

GET CREATIVE

Boring stories don’t stick. We cover the full content-marketing scope and whether it’s editorial, whitepapers, visual or social media copy; we ensure that our content is creatively fuelled and thought through.

Getting your message in front of the right movers and shakers in the media and influencer landscape.

WE KNOW THE INFLUENCERS THAT MATTER

The world is awash with influencers, spanning social media, academics and the media. We know what makes them tick and which stories will get their attention – and deliver results.

CREATIVE & PROACTIVE PITCHING

We’re always on the lookout for and developing fresh creative story angles. We make sure our clients are leading the conversation.

SOLID & EXTENSIVE RELATIONSHIPS

The Babel team has strong relationships across technology, business, consumer and vertical sector influencers, and a reputation for proposing creative angles and providing relevant information when they need it.

STRATEGIC ANALYST RELATIONS

We have a dedicated analyst relations team that ensures your AR programme is fully-integrated into the wider comms programme, focused on delivering maximum business value. With in-depth knowledge of the buying cycle and analyst report process, Babel can ensure you are briefing the right people, with the right information at the right time.

CREDIBLE EXPERIENCE

From enterprise tech, cybersecurity, fintech to telecoms, Babel’s AR team has a breadth of global experience running AR campaigns.

From research-led report partnerships, industry events, road-map briefings to peer-reviews, we can navigate and drive your AR programme.

Increasing social engagement with peers, customers and prospects.

MAXIMISING SOCIAL SELLING OPPORTUNITIES

Gartner predicts that by 2025, 80% of B2B sales communications will occur on digital channels. 

Both LinkedIn and Twitter are a great avenue for spokespeople to engage with clients, prospects and staff alike. Babel can maximise content from the PR campaign, identify topics to comment on and increase engagement with peers and prospects as a result. 

COLLABORATIVE SOCIAL CONTENT

Our spokesperson social content programmes closely align with your PR and marketing campaigns, and embrace a mix of planned and reactive posts, short-long length content, visual content and collaborative spokesperson input. 

TRANSPARENT REPORTING

We use scheduling tools and transparent metric reporting to run effective and accountable programmes.

Optimising social campaigns for a B2B audience.

GETTING THE RIGHT CONTENT TO THE RIGHT PEOPLE

Babel can support by developing and managing paid social media campaigns across LinkedIn, Facebook and/or Twitter, optimised for B2B audiences.

With 750+ million LinkedIn members worldwide and 65+ million business decision makers, LinkedIn is our recommended platform for B2B lead generation as it enables precise targeting of professional audiences and the ability to zero in on intent, behaviour, engagement, interests and more.

PRECISE TARGETING

From brand awareness to lead generation focused campaigns, we can set-up and manage display adverts, gated content and audience targeting to reach your campaign goal.