SEO is all about getting you found online. Your business is not getting much organic traffic, customers aren’t finding you and you’re losing potential sales to your competitors.
As the primary method for the majority of internet users to find your site, optimising for search engines should be a top priority in your marketing strategy.
Having a steady stream of organic (non-paid) traffic coming to your site is instrumental to a successful marketing plan. SEO helps bridge the disconnect between people looking for products, services or answers, and the company who can provide the solutions, effectively helping your customers find you.
We are all about getting your message heard. Via PR, via social media, via digital. Utilising a well strategised marketing plan with multiple channels is your best way of having successful marketing efforts, but without underpinning it with a clear PR strategy you are underselling your potential.
Why HubSpot?
HubSpot is so much more than just a way of doing marketing. It's a market-leading platform combining marketing, sales, and service. It’s a comprehensive CRM platform that covers every part of your business, including content, messaging, automation, data and reporting in a way that’s designed to grow as your company does.
Why Breckenridge?
We not only help our clients run HubSpot; we use it ourselves too. We help guide you through the trickier parts of HubSpot implementation and growth strategy to ensure you get the most out of it for years to come. We have the benefit of seeing what works for dozens of other clients, so can guide you towards the best practices that yield measurable results.
One unified CRM platform to rule all your data
Frustrated at having lots of data from lots of different tools, but no way to bring it all together? Ever wish it would all just work, without complicated interfaces or manual processes?
HubSpot is one data set and one system, with marketing, sales and customer services built on top. Tired of making compromises and creating work-arounds? HubSpot is designed to be customised around your needs.
At Breckenridge, we take the load off your shoulders and let you focus on developing your business and making new deals. Let us roll up our sleeves and get to work while you work on your next big idea!
Why partner with us?
We help our clients to get set up on HubSpot according to their specific needs and ensure your team is confident with using the system.
Our Hampshire-based onboarding team are certified as technical experts in HubSpot, so they’ll not only help you to get the most out of the platform during setup, but also show you the best practices for managing HubSpot in the most efficient way.
Onboarding benefits
Our onboarding process
We’ve done over 50 HubSpot setups and counting! You’ll only onboard once, so it’s worth making the most of our expertise to make sure that your system has been migrated and set up in the best possible way to sustain you through your future growth plans.
Why content marketing?
You already know how central the creation and marketing of content is to the lead generation process.
What you may not have expected is how challenging it is to create B2B content that’s technical, tailored for each type of target persona, at each stage of the buyer’s journey, and promoted across a variety of different digital channels.
Content marketing is not always about selling, but rather about engaging with your audience to establish trust, raise brand awareness and influence their buying choice at a later stage.
It’s a strategic process that involves some significant investment, but when done right, it can yield results that truly help your business to grow in a scalable way. With Breckenridge driving this process, you can focus on closing deals while we drive a content creation schedule aligned to what your buyer personas are really searching for.
Pillar pages are long-form pieces of content on a core topic you want to rank for in search. Building a topic cluster of related content transforms how search engines rank it.
Blogs are pages on your website that explore sub-topics you have expertise or authority on. Your blog provides readers with the opportunity to engage by commenting or sharing it with others.
We can help build guided journeys for your potential customers to meet a particular conversion goal. Conversion paths can include multiple actions that guide the user to take action.
Lead nurturing is a process through which you cultivate leads through each stage of the buyer’s journey with content designed to keep your brand top of mind when they are ready to make a purchasing decision.
This planned set of emails is deployed with the goal of accomplishing a specific goal such as launching a new product or retaining existing customers.
We use strategy to turn your social media platforms into content-rich channels that engage with each audience group and build brand awareness.
If the goal is conversion, you need to offer your target audience a valuable piece of content that they would be willing to give up their details for - such as white papers, eBooks and webinars.
With our proven methods for developing content strategy, including a content calendar that helps you make the shift to become a recognised provider of user-led, on-demand content.
Expert SEO solutions for sustainable organic growth
SEO is vital to every business's marketing strategy. With every company fighting for a position on the first page, you need a deep understanding of Google’s algorithms and ever-increasing use of AI in order to stand out from the crowd.
As a Hampshire-based agency with over 40 years of experience, we pride ourselves on our long-lasting partnerships that focus on real success and scalable revenue, not just vanity metrics.
We employ transparent, ethical, white-hat SEO to ensure our partners see long-term, sustainable growth from their SEO strategy.
As Google premier partners, HubSpot platinum partners and RevOps specialists, we have the experience and knowledge to see the bigger picture and the in-house expertise to create and deploy a plan tailored to your specific business goals.
Our SEO Services:
Every business is unique, so your SEO strategy should be too. Our SEO services will always be bespoke to you and your goals.
Take a look at some of our core SEO services below to understand how they can benefit you.
The first step in effective targeting is to know exactly what your audience is searching for and how to reach them during these key moments
Once you know who you want to target and how, the next step is to measure how effective you currently are at reaching your goals and where the most opportunities for improvement lie
Technical SEO is the foundation that the rest of your SEO strategy is built upon. If your website loads slowly or is full of technical faults, your rankings as a whole will be compromised as a result.
If you have a bank of content and you’re not sure if its performing well, then a content audit can analyse the strengths, weaknesses and opportunities for each; providing a detailed breakdown of how to improve
Content is the absolute cornerstone of SEO. Using all of the information gathered through the detailed analysis of your website and business, we’ll create a comprehensive content plan designed to target the biggest opportunities for your business.
You aren’t the only ones looking to improve your organic coverage; your competitors are too. By analysing their methodology, successes and failures we can ensure you’re best positioned to exploit all opportunities.
For businesses which serve a set geographic area such as Hampshire, local SEO is a way of increasing your visibility where it matters the most to you by leveraging local search opportunities.
Try as you might, you can't do everything at once. All the fixes, opportunities and content need to be scheduled into a realistic, prioritised and actionable plan.
Breckenridge’s specialist SEO team has the knowledge and expertise to deliver SEO campaigns, content and services specifically tailored to the business-to-business technology and manufacturing industries.
We create digital campaigns that target your audience specifically, driving leads and sales and helping you grow.
