Aura Public Relations is a specialist PR agency based in Nottinghamshire.

Hi, I’m Becky, Director at Aura PR and I have been running the company since October 2019. I first joined the company when it was under the leadership of the previous owner. At the time I needed a role with the flexibility to work around my children but also stay within the area I love – PR and marketing.

I was incredibly lucky to work with an excellent boss who quickly spotted my skills and saw the benefit of allowing my role to develop. During this time, I grew my position from Marketing Executive and then into the Marketing Account Manager position. Over the years we worked for some great clients on a diverse range of projects from driving PR opportunities, building website, crafting award entries and creating dynamic CPD presentations.

Going from being the employee at Aura PR to the owner was a very sudden venture. At the time it was a case of sink or swim, so I rolled up my sleeves and got stuck in. The journey has been eventful at times but above all else it’s incredibly rewarding.

We specialise in PR in the construction industry.

We have a wide amount of experience with building companies, loss adjusters, pilling companies, architects, surveyors and a large number of other construction companies.

Aura PR will help your construction company grow, by getting your business in front of your target audience.

Aura PR is an accomplished public relations company, with more than 21 years' experience of delivering winning PR campaigns for businesses and organisations across all sectors.

We're a small, adaptable team with vast experience.

We've proven ourselves time and again both as extensions to in-house marketing teams and as PR partners to businesses who outsource all their marketing programmes.

Working with journalists, photographers, designers, web developers and film makers, whatever the project, we make it happen.

We work with a team of specialist writers to make sure that whatever sector you're working in, there's a journalist in the know writing about your business.

Aura PR is owned and led by Julia Smith who has been delivering winning marketing solutions for clients in all kinds of sectors for more than 21 years.

Julia set up Aura PR in 1994 and has been building close relationships with specialist media, securing exclusive coverage and negotiating enviable media deals ever since.

Passionate about getting the best for her clients, Julia has a specialist knowledge of construction products and education, and has proved she can turn her hand to almost anything, with satisfied clients in sectors from health & beauty to telecommunications.

Julia has a degree in education, a diploma in marketing from the Chartered Institute of Marketing and is a member of the Chartered Institute of Public Relations and the Chartered Institute of Marketing.

Business is all about communicating (making sure people know what you do and why to buy from you). PR is all about communication which in turn is all about telling your story.

Good public relations aren’t just about getting the most coverage. Instead, it’s about crafting a story using compelling content that weaves into every conversation you have. Get this right and it starts to build your brand. Whether that’s promoting your business through social media marketing, encouraging customers to buy a product on your website or educating your audience through a feature. What matters is that you consistently tell your story in the best way possible to get yourself noticed for all the right reasons.

Marketing has come a long way from just making stuff and selling it. Yep, there’s a whole lot more to it now. Today, the concept is about really understanding what your customers want and showing them why your business is just what they need. It’s not that tricky but it does take time, research and a lot of knowledge to get the mix just right.

In today’s world, being online isn’t just an option, it’s essential for building a successful business. The internet is the largest and most dynamic marketplace for finding customers and maximising ROI. Think of it as the modern-day Yellow Pages.

With billions of people online, putting your business out there can feel daunting. Not only is there pressure to get it right, but you also need to stand out from the competition!

Sure, anyone can post on social media, spend thousands on ads, or create a flashy website. But not everyone achieves the engagement, leads, and conversions they need. Success requires more than just effort; it takes creativity, experience, and time. Consistently managing, analysing, and growing your audience, while building engaging content and lasting relationships – it’s a lot of work.

Are you stressed about keeping up with your social media? Do you feel you never have enough time to get regular posts out? Are you struggling to come up with something new to say that will ring true with your customers?

We know that running a business is already a full-time job, and adding social media management on top can feel overwhelming. That’s not even considering content planning, writing captions, and picking the perfect images to boost your brand’s awareness, engagement, and conversions. But let’s face it, in today’s digital world, having an online presence isn’t just optional—it’s an absolute must! Your customers are online, and it’s the first place they’ll head when finding out about your business.

So, what if you didn’t have to juggle it all yourself?

Imagine having someone in the corner who’s up-to-date with the latest trends, knows exactly what to post, and takes care of it all for you. 

At Aura PR, it’s our job to make your brand sparkle. Think of us as your brand’s makeover crew, here to bring on the glitz and the glam to get you remembered.

Feeling a little shy? Don’t worry. We’ve got plenty of tricks up our sleeves to build your confidence and get you noticed for all the right reasons. At the end of the day, our goal is simple – to turn heads, make your audience stop, and hit that ‘buy’ button.

Nobody likes sitting through a boring presentation.

Yep, we’ve all been there, sat in a room while a speaker goes through the slides. The problem is, if the presentation doesn’t deliver a bit of magic we all, let’s be honest, switch off. 

You know what we’re talking about a slide deck with bullet points on the left and a picture on the right. Slide after slide after slide…..we’re beginning to yawn. What’s even worse is when the presenter starts to speak, and they read everything off the slide.

STOP!

A presentation has to be a tool that aids the presenter and helps to keep the audience engaged. A perfectly crafted slide deck should balance the exciting with the supportive to create a story that your audience won’t forget.

There is a better way, and we can make it happen. Step forward your presentation powerhouse –  we’re here to make your performance go with a bang (not literally of course).

We believe that each slide deck should make you and your company shine brightly which is why we have a tried and tested formula for crafting the dream story.