Event PR Can Be Very HelpfulEvents and exhibitions are a great reason to get focused media coverage. Event PR coverage can give your customers the chance to visit your stand and talk to you.
We advise you talking with local PR agencies that are experienced in doing public relations at events and exhibitions.
Just fill in the form to talk to a PR company that can help boost the profile of the event and get some additional media attention.
At its core, public relations is about building and maintaining a positive reputation for your brand. The competitive edge gained from a strong brand image can be invaluable to distinguish your business from your competitors.
A PR company will work alongside other parts of your marketing to complement it.
Public relations attempts to create and maintain a positive impression of your business to anyone who comes into contact with it.
There are lots of events going on around the UK throughout the year, and getting good media coverage is really the best way to ensure people know about it.
Events at the NEC, the Excel or O2 plus many smaller exhibition halls.
They can be used to show your customers that you are there. You can show off brand new products or services. You can see what your competitors are doing, what new releases they have.
Networking at events is also a good marketing technique. They give a chance to have a relaxed chat when people are not in the office.
There are other forms of promotion that can also be used (e-marketing, direct mail, telemarketing) for generating exposure for an event, but public relations is one of the best forms of promotion.
A good PR agency will offer a wide range of services to protect and enhance your reputation, and many now offer this online as well as offline.
Services include:
Specify what services you need and local agencies who offer those services will give you the advice you need.
Discuss doing a PR stunt to catapult you into the media spotlight, done right PR stunts can be marketing gold dust for your business.
Another thing to consider is, do you have a PR brief available, or objectives you with to achieve?
Publicity at events and exhibitions can be effective long after the event has finished.
With online PR you can still use them in the past, as part of your current public relations campaign.
Public relations can also be used to follow up, via e-mail campaigns. Sometimes for years to come. A marketing campaign can be put together based on a series of events to ensure maximum exposure.
When considering publicity, it is wise to select someone that knows your industry and market.
Get quotes on event PR from a few local experts by filling out the form opposite.
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