E-marketing for recruitment companies is important, both for contact to candidates, and to the businesses.
Email marketing is a pretty self-explanatory concept, making it easy both to explain and for a person to digest. Basically, it refers to sending emails marketing your product, service, and/or brand, either to people who subscribe to a mailing list or people you are cold emailing.
If your recruitment company needs help with e-marketing, we do advise you talking to e-marketing companies that know the recruitment industry.
Just fill in the form opposite to get free advice and quotes from marketing companies that know the recruitment sector.
Recruitment companies can use e-marketing for a variety of reasons. For newsletters and communicating news and information to prospective clients.
For sales e-mails and any form of marketing communications. For brand awareness and of course, for ensuring candidates find jobs.
One thing to understand about email marketing is that sending unsolicited emails is a very tricky thing to pull off. It is not illegal, but there are rules in place that a campaign would have to follow. However, even if it is okay to send these unsolicited messages legally, it begs the question: how effective are they?
Here are 10 benefits that e-marketing can bring your recruitment business:
E-marketing costs tend to be based on the volume of e-mails that are sent out. Most e-marketing companies prefer to be provided with the e-mail addresses and data rather than offering them. They tend to just provide the mechanics of sending out information.
The cost per e-mail can vary from a few pence up to around £0.15 each; so shopping around is wise.
One thing to bear in mind is that e-marketing companies are private businesses that have their staff, their overheads, their directors all with salaries and bonuses.
There are e-marketing websites like Mailchimp and Infusionsoft which allow you to manage e-mareting yourself. E-marketing for recruitment companies does not necessarily need to be outsourced.
The thing is like anything, the time that it could take up.
Sometimes outsourcing e-marketing is easier, as the whole management and monitoring process is in hand.
Here are some tips for standing out in the recruitment industry.
If you would like to get quotes from e-marketing companies that know this industry, just fill in the form.
We do advise getting multiple quotes from local marketing companies.
All e-marketing companies are independent and set their own fees. E-marketing does not need to be expensive, just fill in the form to see.