E-mail marketing companies have been popping up a lot in recent years. Ever since the internet was first created by Robert Kahn & Vint Cerf back in the 1970’s, e-mail marketing has been growing.
Email marketing is a pretty self-explanatory concept, making it easy both to explain and for a person to digest. Basically, it refers to sending emails marketing your product, service, and/or brand, either to people who subscribe to your mailing list or people you are cold emailing.
Many companies use e-mail marketing to communicate with their customers, employees and would-be customers. Over 3 billion e-mails are sent per day!
One thing to understand about email marketing is that sending unsolicited emails is a very tricky thing to pull off. It is not illegal, but there are rules in place that a campaign would have to follow. However, even if it is okay to send these unsolicited messages legally, it begs the question: how effective are they?
A few businesses that use e-mail marketing:
E-mail marketing is used by almost any industry sector you can think of for a variety of applications from sales to administration. Supermarkets use them to keep in touch with us. Shops use them to promote their products.
In fact almost any business that you can think of could use e-mail marketing companies.
E-mail marketing agencies provide a range of services which can be taken advantage of for any application that is required:
GDPR also comes into play with e-mail marketing. Handling of data is a big topic at the moment and this is a stress that e-mail marketing companies can handle.
The other option is that you use a company like Mailchip and do e-marketing yourself. If you have the time and resources, this would be a cheaper option.
Here are 10 benefits that e-mail marketing can bring your business:
Done right, e-mail marketing can be a very effective marketing tool. Done wrong, you will have lots of ‘unsubscribe’ requests.
E-marketing is a great way to communicate a sales message. There is speculation as to the legality of sending sales emails; however most e-marketing companies can offer ‘opt in’ email addresses.
Choosing a marketing company can be a challenge, as there are so many in the UK to choose from.
If you would like to speak with local marketing companies, just fill in the form. We advise getting a range of quotes, as e-marketing prices vary considerably.