You shouldn’t have to be the digital expert. Let us guide you through the process of a winning digital strategy.

Let's be honest, digital marketing is hard. We all start with the best intentions, but time and budgets often get in the way and we get distracted or lose faith that it can even have an impact on our business.

If you are serious about achieving growth, you need a different approach. It doesn’t have to be this hard to have a successful digital marketing campaign.

Let us help you stand above your competitors and develop a long-term strategy for growth.

Having a successful website sitting as the fulcrum to your digital marketing strategy is business critical.

Finding the right agency, and making the right choices can be time-consuming at best. At worst, the wrong decision could set you back years.

If you want to work with a small, focused agency of professionals, who have been in the game for 20 years, then we might just be a good fit for you.

We drill down into what you are trying to achieve with your business, so we can walk you through all of the options available to you.

We can cover a detailed website plan, all the way through to sketching out marketing automation strategies and paid traffic systems and break even sales funnel design.

Digital marketing, in general, can be a business owner's worst nightmare. Most realise there is a requirement to invest, a lot even already engage at some level, with say SEO for example.

Digital or online marketing can be somewhat of a minefield, but if you look at the complete picture, and integrate all aspects of your campaign, it can prove to have incredible results for your business. 

A lot of business owners get trapped into thinking that a little bit of SEO is enough and then get disillusioned with online marketing as it’s not driving the required ROI for their business. It’s something we see time and time again. 

Your strategy should be cohesive, and cover the core of your digital marketing goals – are you trying to drive sales, engagement, build your brand or increase inbound leads?

Whatever your aim, having a well-thought-out and researched strategy sits at the core of your overall campaign and drives each element. 

We usually start the process of optimising a website to convert, learning, testing and continually improving, which is called Conversion Rate Optimisation.

With this in place, we know the efforts we put in to build targeted traffic are going to pay off, and not get wasted. We then look to design

We then look to design a sales funnel specifically to support the campaign, by giving repeated value in return for user details.

With this in place on the website, we look to capture details of visitors and add them to a 3rd party marketing automation system.

We partner with Active Campaign which is incredibly powerful and can automate a lot of your pre-sales and build brand engagement, this is a must have. Then we start optimising the

Then we start optimising the website to kick start the search engine optimisation campaign - or SEO.

This is aimed at identifying search terms you want to be found for and then working on the website to optimise the content and pages to rank for these terms in the engines.

Content Marketing

Creating regular, quality thought-leadership is important, to stay on top of your rankings and to elevate your website and brand authority. 

Marketing Automation

Nurturing candidates and prospects over time, to lead with value and consistently get them back to engage with your website. 

Sales Funnels

Our speciality at Addictivity - working with you to craft unique conversion tools to generate opportunities from your website and marketing

Marketing Communications

We work with you to elevate everything you do from a coms perspective. It's time to take your agency to the next-level and grow your recruitment brand. 

Digital Marketing for Recruitment Agencies

Navigating the digital marketing landscape can feel overwhelming, especially when your focus is on running a successful recruitment agency. 

At Addictivity, we leverage over 25 years of digital expertise to deliver marketing strategies that not only elevate your brand but also drive measurable results.

Digital marketing isn't just about getting your name out there—it's about crafting a strategy that attracts the right candidates and clients, converting visitors into leads, and continuously improving your online presence.

Strategy

The cornerstone of any successful digital marketing campaign is a solid strategy. We begin by diving deep into your agency's unique needs, goals, and challenges. Through our discovery process, we get to know what makes your agency tick. 

We understand your target audiences—both clients and candidates—and what drives their decisions. With this insight, we craft a bespoke digital marketing plan tailored to your specific objectives.

SEO and Local SEO

To ensure your agency stands out in a crowded marketplace, we optimise your website for search engines. Our comprehensive SEO and local SEO services enhance your visibility, helping you rank higher for relevant keywords. 

This means when potential clients and candidates search for recruitment services, your agency is one of the first they see. From on-page optimisation to local citations, we cover all aspects to boost your online presence.

Marketing Automation

Efficiency and effectiveness go hand in hand with our marketing automation services. Automation also allows us to deliver personalised messages at scale, nurturing leads through your sales funnel and keeping potential candidates and clients engaged.

Sales Funnels

We specialise in designing custom sales funnels that guide your audience from initial awareness to final decision. 

By mapping out the buyer’s journey, we create targeted campaigns that move prospects through the funnel stages. Our goal is to maximize conversions at every touchpoint, turning interest into action and prospects into loyal clients.

Marketing Communications

Clear, compelling communication is essential for any successful marketing strategy. Our marketing communications services encompass everything from brand messaging and PR to internal communications and social media management. We ensure your messaging is consistent, on-brand, and aligned with your overall marketing goals.

CRO and Continuous Improvement

A high-ranking website is just the beginning. Our Conversion Rate Optimisation (CRO) services focus on turning your site visitors into actionable leads. 

By analysing user behaviour and testing different elements, we fine-tune your site to improve the user experience and maximize conversions. But we don’t stop there—continuous improvement is our mantra. We regularly review and update your strategy to ensure sustained success and growth.

Content Marketing

Content is the heart of your digital marketing efforts. Our content marketing services are designed to establish your agency as an industry authority. We create and distribute valuable, relevant content that attracts, engages, and retains your target audience. 

From blog posts and whitepapers to social media updates and email newsletters, we ensure your content resonates and drives engagement.

Marketing Communications

Clear, compelling communication is essential for any successful marketing strategy.

Our marketing communications services encompass everything from brand messaging and PR to internal communications and social media management.

We ensure your messaging is consistent, on-brand, and aligned with your overall marketing goals.

Let's Elevate Your Digital Marketing

At Addictivity, we don’t just set and forget. Our approach is dynamic, adapting to the ever-changing digital landscape to keep your agency ahead of the curve.

We’re committed to transparency, providing you with clear metrics and ROI from our efforts.

If you're ready to transform your digital marketing and drive real results for your recruitment agency, let's jump on a call. Together, we can create a strategy that not only meets but exceeds your goals.