On average, customers make online buying decisions in fewer than eight seconds. So quicker than Linford Christie, here we go.
Oxford Marketing Agency (OMA) was founded in January 2018 in response to the plethora of generic digital marketing agencies who over-charge and under-deliver.
We don’t believe in using complicated marketing jargon or billing you for plans that take longer to write than implement. We do believe in being different, trying new things, learning from different sectors and being inspired by both art and science.
We’re the kind of firm that rounds down, not up. Companies that work with us can sleep easy at night knowing that a two-minute job won’t turn up on their monthly invoice. We’re in this for the long haul – but more importantly, we strongly believe in doing the right thing. That means we’ll always tell you what’s in your best interest rather than ours, which may mean hiring an FTE in future and using us less. You might find that surprising, but we like to sleep easy at night too.
Our overheads are low which means our prices are competitive and fair. Every penny you spend goes on creating unique and creative marketing campaigns, not expensive London offices, ostentatious suits or client entertaining.
OMA currently employs ten staff and the plan is to continue to grow our team in the coming years, with a dedicated specialist in each area. We were founded by Thomas Bridge; a former Marketing & Operations Director with over twenty years marketing experience.
SEO is so important because if a business gets it right, it can deliver more clients and customers than all other marketing channels combined.
This is because you can only: call one person at a time; email as many people as you have on your database; and get PR coverage to as many people in the publication’s distribution list. If your company website ranks highly on search engines for suitable keywords, the whole world can find you.
Like anything that offers significant reward, successful SEO takes time, investment and careful planning. OMA do not use traditional SEO techniques employed by traditional SEO agencies. In our experience, activities like non-genuine link building and domain repointing deliver short term gain but long term pain.
In nearly all cases, search engines like Google will eventually release an update beginning with P (Panda, Penguin, Pigeon) that punishes unscrupulous SEO and will relegate you from the top 10 pages, and all the work will be undone.
Instead, OMA believe in and only undertake genuine SEO; it takes longer but stays forever. Our SEO service ensures that the following steps are taken to maximise search engine ranking:
The days of PR people with a black book of diaries full of journalists whom they need to wine and dine are coming to end, and just like the very media it represents, the whole process is far more digital nowadays.
Furthermore, PR isn’t just about getting your name in the media any more. A genuine link from a national news website is seen as the mecca of SEO, and can dramatically improve your SEO performance for a given keyword. So even if you’re not noticed in the actual article, there’s a chance that long term it could deliver far more through SEO.
There are several methods OMA employ for PR, and each relies on the content we create. Once we have it, we need to create an agreed list of target publications – anything from sector specific websites and vertical magazines to both local and national press. We would then:
Every month we would report coverage, and demonstrate ROI by comparing to advertising cost for the same space. As some clients might already advertise with some of these publications, they are more likely to carry our content, and people are more likely to read it at the front!
