BUYINGTIME IS A SALES ENGAGEMENT BUSINESS THAT DELIVERS COMPLEX SALES PROPOSITIONS INTO LARGE ORGANISATIONS. WE BUILD WARM NEW RELATIONSHIPS WHICH ALLOW US TO BUILD SALES PIPELINES AND HELP OUR CLIENTS TO CLOSE NEW BUSINESS.

BuyingTime was born of the insight that the journey to signing a new client has distinct phases - discovery, selection and close. While that journey can often take 12 months from start to finish, our experience has taught us that the clients' ‘buying cycle’ can be accelerated by the presence of a ‘senior subject matter expert’ early in the process (just as it can be slowed by a salesman who is not an expert in the prospect’s field).

BuyingTime has delivered revenue growth for some of the UK's most successful technology and service companies by producing sales opportunities at senior management and board level within their target companies across EMEA. Since our launch 10 years ago, we have helped our clients to close more than £46 million of new contracts, from £20,000 consulting projects to large technology programs valued at over £10 million.

BuyingTime’s research practice is heavily used to profile a set of target accounts, often supported by our lead generation team used in “soft” mode. We operate very effectively in-between our clients’ Sales and Marketing functions, forcing discipline and good practice in order to deliver an effective ABM program.

We are not (being utterly transparent) full followers of the entire “Demand Waterfall” (in particular the very latest May 2017 edition) for many clients. We find that trying to start with a full implementation can prove too arduous and expensive for many clients, instead we ensure that terminology is shared using the DW process (MQL, SQL etc…) and then build a program that is practical but results-focused.

AT BUYINGTIME, OUR PIPELINE DEVELOPMENT SERVICE EXISTS BOTH TO OPEN NEW DOORS AND TO WORK ON A LARGE UNIVERSE OF EXISTING LEADS - SO THAT THEY DEVELOP INTO HIGH-QUALITY OPPORTUNITIES FOR OUR CLIENTS.

We do this by following some old school practices alongside a modern approach:

• Identifying the most appropriate target sectors and individuals for each client
• Building accurate target contact datasets for each client - alongside a succinct & compelling message
• Using ‘soft-touch’ social media contact, either by serving ads or thought-leadership content, and in some cases messaging
• Working through our clients' pitch on the phone or over email in a persuasive and engaging manner
• Qualifying the prospect and pressing (firmly but politely) for an opportunity to meet

INCREASINGLY VITAL TO THE SALES SUCCESS OF TECHNOLOGY SERVICES COMPANIES, ABM IS A WELL-ESTABLISHED PRACTICE WITHIN A DEMAND CREATION PROGRAM – THAT TREATS EACH “ACCOUNT” THAT YOU ARE TARGETING AS A COMPLEX SET OF CONTACTS WITH DISCREET AGENDAS – AND THEREFORE DEPLOYS PERSONALISED SET MESSAGING AND CONTACT CAMPAIGNS IN ORDER TO DRAW THAT ACCOUNT DOWN THE SALES FUNNEL.