Strategy Plus is a Birmingham-based Digital Marketing Agency specialising in marketing. We started by creating websites in 1997 with a clear strategy for Search Engine Rankings. We believe in staying one step ahead of the industry due to the rapid development in technology, buyer behaviour and peoples’ expectations. Strategy Plus was founded by International Marketing Consultant, Keith Ricardo, in the late 90’s. With the recruitment of experienced developers in ’97, Keith made the first step into Digital Marketing. in 2012 Daniel Ricardo took over the running of the agency, after 10 years working under his Father. Since then we have developed into a more holistic Digital Marketing Agency, to ensure our clients could reach their potential. We have carefully built a team with specialists in a variety of different marketing disciplines and most importantly a Digital Marketing Strategy.
The workshop was created for those who want to understand and carry out some of the strategy themselves, but need guidance and tools to help them succeed. Both web design and SEO are massively competitive, but we believe our experience and hunger to continually improve, sets us apart.
SEO is at the heart of digital marketing. Before starting any SEO campaign, we conduct market, competitor and keyword research. This enables us to see how your potential customers behave online and how we can get your website in front of them. We can find out how your competitors are succeeding and where we can get ahead of them. We will target search terms that are not only searched a significant number of times every month, but are relevant and have buyer intent. To improve your website’s rankings in Google your site needs to be seen as relevant and user-friendly. After identifying the search terms people use, we focus on:
As well as being useful and relevant, your business needs to be seen as trustworthy. Google measures trust in many ways, inbound links from trusted and relevant websites is a big factor.
Your website is central to your online presence. Web Design can be a puzzling subject for many due to technical jargon being thrown into the mix. But here at Strategy Plus, we hope to make things as simple for you as possible. With experience since 1997 we know what is possible and what you need.
Our approach to web design has always been driven by our Marketing background, understanding the users needs and your goals. We don’t believe in designing creative websites for the sake of being creative and pretentious.
We understand your business is unique. Why? Because it is. Every single business in the world, no matter how similar, will always have a belief or a system that sets it apart from the rest. You should be proud of the unique aspects of your business and we want your website to reflect them. In order for your target market to do business with you over your competition, we need to make the web experience as smooth as possible. We need to deliver the answers to their questions and capture their aspirations as quickly as possible. Once we know your USPs (Unique Selling Points) we can then begin to communicate these as quickly as possible through imagery and obvious text. Creating the right user experience along with clear CTA’s (Call To Action) will bring about the required results. Your web design may have a couple of CTA’s per page, one for those ready tp purchase and those just researching. We can advise on ways to entice people to share their data with you, such as offering a free guide or discount code. Careful consideration needs to be taken to ensure the right CTA is on the right page and in the right position.
