LBD Studio is a leading Scottish design agency based in Edinburgh.

Their work covers everything from strategy, positioning and naming to brand identity, campaigns, content and website design.

Founded by Liam Bonar, our small team of award-winning senior creatives have decades of hard-won, big brand experience.

We made our names working internationally, advising clients like Adidas, BBC, Google, Sonos and UNICEF. Since creatives run our studio, you will deal directly with the people producing your work.

This means we can respond to opportunities quickly, getting the right people in the room to overcome your challenges and move your brand forward.

As print design specialists, our approach to packaging design is to protect and promote your products.

Using premium materials and print techniques, we work with a broad range of suppliers to create sustainable solutions that feel unique while causing minimal impact on the environment.

Typeface design – also commonly known as font design – is a specialist area of brand identity design that focuses on the design of written letterforms to bring a unique character and personality to brand messaging and tone of voice.

Design systems bring logic, consistency and control to branded touchpoints. We create flexible and dynamic visual identity systems to communicate effectively while adapting to your audience and industry context. Brand systems come in all shapes and sizes, so we create systems that clients can easily replicate across evolving formats and mediums.

The most common elements of a design system are the logo design, symbols and icons, photographic style, colour palette, graphic textures, use of typography, animation, and more.

A good logo becomes the visual signature of your brand.

‘Logo design’ is also often the first thing people think of when using the word’ branding’. Simply put, we create dynamic brand identities that stand out from the crowd and visually communicate the core purpose behind your brand.

Brand guidelines. We create them each time we build a brand… but how do we keep them engaging enough to be embraced company-wide instead of simply gathering dust on a shelf?

Guidelines are often seen as a necessary evil used to police creativity. We see them differently. To us, they are a creative starting point designed to inspire, not restrict. They inform how your brand looks, speaks, and acts, laying a foundation for everything you do daily.

As seasoned brand builders, we explain the underlying principles behind the brand and offer practical ways to use them to create marketing materials, campaigns, websites, and more. Our approach helps the people behind the brand take ownership and understand the ‘why’ rather than just the ‘how’.

Our team of copywriters and brand strategists will help you tell your story in the most meaningful and memorable way for your audience — regardless of the medium or industry.

Building upon your tone of voice and key messages, we’ll ensure your materials convey your character while reinforcing your brand identity.

Icon design helps to quickly communicate information in a consistent way. 

We often think of iconography as a way to visualise a list of related items. These might be services, products, instructions or even directions — the important thing is that these can be grouped and presented together in a single visual style. 

Our approach to icon design is to build on that link, creating a visual style that becomes synonymous with the brand and the content the icons represent.

Complex content is difficult to express through words and photographs alone. That’s why brand illustration is so important for brands that want to connect with people on a human level.

Illustration is a powerful tool and one we wield proudly — confident in the knowledge that it can be used to crack the toughest of communication challenges.

We work with a broad network of international illustrators, from physical pen and ink specialists to cutting-edge digital creators.

We create social media templates designed to showcase your brand while driving engagement across social channels, including Linkedin, Facebook, TikTok, and Instagram.

Our templates are visually beautiful, flexibly coded and creatively robust. Working across multiple social media channels, we will help your content shine.