Lateo is managed by individuals with over 25 years of digital marketing experience, plus the entrepreneurial backgrounds to understand the challenges faced by your business.

We are fundamentally data-driven.

We begin by conducting a thorough audit of your website and analytics, to determine where opportunities exist and which online channels are and are not working for you.

Before agreeing a contract, we examine your data to determine whether, how, and by how much we expect to increase your online traffic and conversion volumes.

Having reviewed your data, we recommend which marketing channels will be the best fit for you and how much you should budget.

With over 24 years of experience in digital marketing, communications and relationship-building, Dale founded Lateo Solutions in 2014. His goal was to provide superlative client service as the engine of growth for clients’ businesses.

An ROI obsessive and client growth acquisition expert, Dale advises on the most suitable digital marketing strategies, overseeing the client experience from start to finish.

Drawing on his entrepreneurial background, Dale understands the demands and pressures that client leadership teams face. His objective is to ameliorate these by delivering dramatically improved results for clients.

We indicate the expected growth and provide a timeline of target goal dates.

Once you approve our plan, we manage your existing marketing channels, or launch new channels to maximize performance.

We keep you informed with scheduled reporting, work summaries, and newly updated opportunity suggestions. Our objective is to constantly improve your digital marketing, to keep you ahead of your competitors.

Some websites require Backlinks; some require on-page optimization and content creation, and some would benefit most from technical SEO.

We thoroughly understand SEO and can devise the best plan for your website. We have the team, the experience, the checklist SOPs, and the tools to execute flawlessly.

There are an infinite number of SEO initiatives to devote time and resources to. Creating an early SEO momentum requires developing a strategic roadmap of what to work on first for the fastest gains.

We find and prioritise low-hanging fruit first, allowing our clients to see increased traffic and conversions sooner.

Our specialist areas are: - Website Migrations (managing new migrations + fixing migrations gone wrong) - Technical SEO - Paid Search / Performance Marketing - Conversion optimisation - Website Analytics