Based in the heart of Leicester, Insight Consultancy is a 10 year old full service digital agency with the passion and know-how to help businesses innovate and grow.
At Insight, we match creative vision with a proven vocation for helping businesses to thrive through a combination of analytical and creative thinking.
We’re on your side throughout the journey of business growth.
We’re different to other design agencies who offer marketing and web services.
We take into consideration the business as a whole, by not just looking at the design or marketing in isolation, but instead as an integrated entity.
The best websites in the world are the ones designed to give the user a great experience, whether it’s visual, interactive or written.
Our team of experts in user centred design, brand strategy, web development and SEO go to great lengths to ensure your website is a carefully crafted journey to bring your potential customers closer to you.
Whether you’re at day zero in your business journey or an established brand, we can provide the strategic and creative support in every aspect of growth and development.
Using a combination of left and right brain thinking, our team thrives at the intersection of strategy, technology and creativity.
Whether you’re a new start-up, or rebranding an established business, branding creates exceptional value to an organisation.
The modern consumer is looking for authenticity, so the brands that stand the test of time are faithful to their true purpose and character.
The challenge is in creating a unique experience which an audience can resonate and identify with, while still remaining practical and staying within budget.
At Insight we pride ourselves on the marketing services we provide. We strive to offer an affordable and completely transparent service, in which we’re always on hand to help.
We offer:
Digital media is ever changing, and brands are pressured to be increasingly connected and always online.
The way a business interacts with its customers is radically different from just a few years ago.
There are so many (probably too many) routes to choose from when it comes to digital marketing and it can often seem overwhelming.
That’s where we step in to determine the most effective way to connect to your audience, whether you’re trying something new or just don’t know where to start.
Not every method in our toolbox is right for every situation, so we choose our approach carefully, while staying agile enough to focus your budget into the platforms which are most effective.
Insight can help with a wide variety of digital platforms, but the key to digital marketing success is when all of your marketing works in harmony.
Your brand message must be consistent between any method of communication.
Customers are increasingly looking for authenticity from the brands they follow. The balance comes from keeping your tone of voice unique, yet maintaining authenticity.
What goes into a brand?
The concept of ‘brand’ is complex and difficult to define – and is therefore often overlooked as an element of a successful business strategy.
It’s much more than a logo, which is also a vital component, but this is just one piece of a much larger puzzle.
A brand is an experience. It’s a whole set of values and perceptions associated with what your business promises to offer.
In a world that’s more connected than ever, having a compelling brand, or corporate identity, is fundamental to any modern organisation, B2B or B2C.
The touchpoints you have with your customer – whether it’s a post on social media or a business card exchanged at a networking event, all make up a brand identity, designed to connect with people and communicate the value you can provide.
A memorable brand does not happen overnight. It is the product of long-term strategy, driven by extensive research, to capture the true essence of your business in a striking and long-lasting message.
We help you discover and shape this message by building a complete picture of your audience and examining the competitive landscape to understand your organisation’s unique proposition in the market.
We use imagery and storytelling to reflect your true character and values, translating this across the different interactions your customer may have with your brand.
We recognise that most small to medium businesses (SMEs) need a partner who can provide both long term direction, as well as managing the day to day. At Insight, we can take care of everything for you.
