Bright is a strategic marketing consultancy specialising in working with tech and consulting firms.

Work with us and we’ll use agile marketing to build your pipeline. You get ideas, tactics and strategies that are more responsive, adaptable and get to market faster.

Continuous improvement at every stage: testing and validating, learning and growing. The result: Integrated and sustainable growth – perfectly aligned to your business goals.

Bright was born in January 2013, when Zoe created Bright out of her frustration, as a marketing director, with the lack of proactivity and agility among marketing agencies.

Zoe created a Marketing Consultancy that she would have wanted to work with.

Today, Bright uses it agile methodology to deliver rapid innovation, continuously measure and adapt its marketing style.

Our focus on really understanding our clients, their environments and their need to adapt to constant change is at the heart of everything we do.

This approach allows us to create, test and quickly deliver targeted marketing campaigns, that are continually iterated and fine-tuned based on real data insights.

You need marketing that evolves just like your business, industry, and competitors are evolving to exploit market opportunities.

We’re talking about fast, agile and measurable campaigns and strategic projects – a marketing mix that’s the present and future of B2B strategies.

It also happens to be what we deploy and deliver for our ambitious tech and consulting clients. Here are three ways Bright’s consultancy expertise will support your business:

Of course, results are what you’ll judge us on. That’s why you get metrics and reporting that relate to your business (and your ROI). It’s all based on proven knowledge, expertise and experience of what works for tech and consulting firms.

Marketing is changing, it’s time to reinvent to stay ahead

Our purpose is to give marketers the power to do great work, we use agile marketing as the catalyst.

By changing how your teams work and think to improve efficiencies and align your people, processes, tools & data to maximise marketings contribution, make bottom line savings whilst improving marketing effectiveness and engagement.

Services to help you transform how you market

See the services we offer to help you inject agility to inspire and motivate your marketing team to think differently and drive the transformation of marketing:

Transformation strategy

Our flexible framework reinvents marketing to maximise impact, drive real sustainable change, and tailors agile marketing to your environment

Training & Coaching

Equip your teams with the skills needed to inject marketing agility and effectively adapt to changing market pressures

Target Operating Model

Ensure marketing teams works seamlessly together by adopting the right operating model for your organisation

Change Enablement

Prepare, support, and motivate your team to adopt agile ways of working across their activity

Campaign Activation

Use agile as a framework to activate campaigns and content into market and embed new ways of working

Audience Development

Improve customer centricity to amplify reach, increase engagement and grow your audiences