zig zag have a strong business model built on creative thinking, design prowess, attention to detail, and commitment to our clients.
Our continuous investment in cutting edge IT systems, creative software, high quality digital print facilities, and most importantly our people, makes us different to most other agencies.
Agencies come and agencies go, but when you have been in business for nearly 25 years you know you are doing something right.
Website design is central to what we do. Clean, functional, mobile friendly and responsive website design for businesses across Worcestershire and the West Midlands and beyond.
Linked into this is SEO. This is making your website work well, not tricking Google. SEO is about growing your business online through increasing exposure to people that purchase your products/services.
It’s achieved by creating an intelligent strategy, applying that strategy with knowledge, skill and hard work.
We help you create your brand. Branding is the use of creative design to influence how your customers perceive your business.
How we get your website found
Our skilled SEO strategists start by working with you to create and develop an intelligent SEO strategy.
We do this by taking time to understand your business, goals you want to achieve and profile of the purchasers of your products/services.
We review and assess your current website to determine how it performs. Then identify areas which need to be improved and set a course to assist you in better informing, engaging and connecting with your visitors.
We have a proven track record of boosting traffic to our clients websites.
We’ve helped businesses, organisations and brands achieve page one positions for multiple search keyword phrases to realise improvements in traffic and more importantly uptake.
We make sure that we are continually up to date in understanding the current algorithms and how to appease them so your website ends up higher in search results.
You can employ us to either work on SEO projects or on a retainer basis to provide you with monthly recommendations for keyword and content optimisation which complement your ongoing SEO and content marketing strategies.
Making SEO and analytics work together
We use analytics data to make sure that SEO methods are delivering.
We understand that you might not be commutable or have the time to be sifting through the seemingly endless amounts of data that analytics throws up, so we can email monthly reports that contain the most important metrics.
Using this data, together we can monitor performance and continue to build upon and amend your content to improve successes.
Chances are your current website won’t satisfy the needs and wants of your audience in a year or two due to the increasing pace of change in business and purchasing trends.
You need to be prepared to continually change your website and respond to the wants your audience, by working with us we can ensure that you stay on strategy and optimised for top performance.
You need to be doing Social Media!
You have a great looking website…
You have fantastic and interesting content in your news/blog…
You rely on SEO to deliver searchers to it…
But to market your website properly you need to push out your content to your audience as well.
This is where social media comes in to your marketing strategy.
If you ignore it you are missing out on probably the most easy to use, cordial and cheapest form of targeted marketing.
And with mobile devices becoming ever more important in how your target audience accesses your online content, social media is ever increasing in it’s importance.
It isn’t just Facebook and Twitter.
There are many different types each with their own unique purposes and value.
Certainly not every social media platform is suitable for every business.
Our social media experts will be able to decide on which platforms have the most potential to increase traffic and brand awareness.
Then we can formulate a strategy to improve your visibility and assist you with ongoing support and recommendations to continually master social media for your business.
You don’t have the time to be posting all day, every day?
We can recommend tried and tested tools that will allow you to schedule your posts and queue them up days (even weeks) in advance.
They will also push your content out to multiple platforms without having to login to each one individually.
If you can set aside a couple of hours during your working month, you can tackle your business’ social media marketing for that month.