For over a decade we have engaged with all manner of decision makers from CEO’s of Multinational Corporates and Local Governments and through to SME’s and the self -employed so we have a very varied knowledge base backing us.

We are not necessarily what you might imagine, we don’t use headsets, or scripts and don’t believe in pushing a prospect into agreeing to an appointment when they’re not necessarily in the right stage of the buying cycle.

However what we are is experts in understanding where they are in the process, what is motivating and influencing them, and importantly when would be the right time to re-engage with them.  

Using our proven lead generation methods we quickly gain key decision maker intelligence and engage with them at their level, about your business service offering or products.

We speak with authority on the subject, build a professional rapport with your prospect, gaining completely qualified leads whilst re-enforcing the values of your brand and become a transparent extension of your sales team.

During these conversations we naturally extract Business Intelligence which can range from a general overview of the company to very specific and focused details depending on your preference which will resulting in qualified leads or future opportunities being identified which you can add to your business development pipeline.

You will receive high value leads from a group that prides quality over quantity.

Telemarketing is non-scripted, intelligent & fluid conversations with the correct decision maker, conducted in an engaging manner and at their level gaining your required outcome.

This could be appointments in the diary, a defined opportunity being found then passed over to you and your sales team, a survey, current suppliers and important dates or a full landscape of the entire company.

We are pragmatic and inquisitive conversationalists who’s natural approach gives us the ability to engage with all levels of decision makers within every industry sector, our unique style allows us to obtain key business intelligence and enables us to provide you with leads that contain richly detailed project information and are exceptionally well qualified.

Since our establishment in 2012, The Business Generation Group (TBG Group) have been the experts in high-quality B2B Lead Generation and Business Intelligence gathering. 

We have engaged with all manners of decision makers from CEO’s of Multinational Corporates and Local Governments through to SMEs and the self-employed, making our knowledge well varied.

Whether it be Lead Generation, Appointment Setting, Data Cleansing & Enrichment or more, we have the experts you need to help scale your business and deliver results.

Securing the attention of your senior prospects, either in person or over the phone, is necessary to generate high-value conversions. However, setting up meetings with decision-makers requires effort, tact and effective persuasion. 

You can gain the attention of the senior decision-makers you struggle to reach through digital channels by making a phone call and using the abilities of skilled telemarketers who are tenacious and unfazed by gatekeepers. 

Our professional appointment scheduling services guarantees well-qualified appointments that are completely aligned with your needs while also freeing up sales time.

We understand that every business is unique so whether you’re a small business owner or part of a large organisation, our appointment setting service is designed to adapt to your goals and objectives. Our skilled agents will represent your brand with professionalism, utilising customised scripts and strategies designed to resonate with your target audience.

Quality Management

Leads are qualified using BANT (Budget, Authority, Need, Timescale) or other client-driven criteria, ensuring that time is spent with suitable, motivated decision-makers who have access to budgets.

To script or Not to Script

Our agents are skilled in following a detailed, spontaneously identifying consumer wants and challenges in order to discover high-value opportunities and account intelligence. 

Intelligence

Call metrics and industry data shared with our agents, improving their conversion rate, offering information about the market and rival companies, and supporting long-term planning.

Campaign Performance

Live reporting, call monitoring, and active call reviews all enable ongoing campaign improvement