We are Gorilla Marketing, the PPC agency that Sheffield can depend on.
Our PPC agency is the expert in digital marketing, and we specialise in creating bespoke PPC campaigns for businesses that need them.
Gorilla Marketing have an in-house team of experienced SEO & PPC experts who thrive on helping businesses improve their visibility in the search engines.
Further to our services and the results that we achieve, we also pride ourselves on our communicative approach to project deliverables and efforts to help our clients understand the value that we provide.
Founded in 2015, we take a creative approach to pay-per-click marketing to put our Sheffield-based clients ahead of the competition.
Our troop have decades of combined experience in search marketing, encompassing all aspects of search and display advertising.
We aim to put our clients at the heart of everything that we do - believing whole-heartedly that transparency and hard work are the keys to exceptional digital marketing results.
Gorilla Marketing have an in-house team of experienced SEO & PPC experts who thrive on helping businesses improve their visibility in the search engines.
Further to our services and the results that we achieve, we also pride ourselves on our communicative approach to project deliverables and efforts to help our clients understand the value that we provide.
What Is SEO / Search Engine Optimisation?
SEO stands for “search engine optimisation”. As the name suggests, it is the process by which you made improvements to a website, its content and backlinks to improve visibility in the search engines. It stands to reason that the better positioned your website is in the SERP’s (search engine result pages), that you are more likely to get the attention of a prospective customer. First, however, we need to understand the ‘how’ and ‘why’ of SEO, before we decide if we should.
How Do Search Engines Work?
Mainstream search engines such as Google, Bing, Yahoo, Baidu & Yandex use bots to crawl web pages on the internet. This bot then feeds back the information that it has found to a central index; including the content, images, hyperlinks, videos and other website metrics.
This data is then sent to an algorithm, which analyses all of this information as well as numerous other ‘off site’ factors.
Then, when a search query is made, the search engine will then consult the findings of this algorithm and present to you the results in the order which it deems as the most relevant. These findings are called the ‘search results’ or the SERP (search engine results page).
Search Engine Optimisation & Why It's Important for Marketing
Search engine optimisation is the most effective type of marketing, bar none. Saying this, however, doesn’t detract from other viable channels such as television, radio and social media. SEO is just unique in that it allows you to position yourself in front of a customer at the exact moment they are looking for the product or service that you provide.
With this in mind, there are potential downsides to SEO that need to be considered before starting a campaign. Firstly, it needs to be understood that SEO is not an overnight solution to generating more sales. The process can take months or even years to generate a return on investment, although after about four months it should be clear if your strategy is working.
| Address: 1 Union St Sheffield S1 2SH United Kingdom | Phone: 0114 303 6162 |
