If you are a local business you of course need to have a website. But that alone will not mean your potential customers will find you on the internet. In case you are starting out and need a website built.
Or want your existing site reviewed. Then we have tons of experience in building great looking functional websites and e-commerce sites.
Originally we only did website programming and some design work but have also evolved into SEO and online marketing.
With a few overhauls along the way, we have grown somewhat, but are still a smallish web team! Which is how we like things actually, because it allows us to work more closely with you and be that bit more responsive to your needs!
We have always been passionate about Technology and IT.
Our founder originally started out in the defence industry, working for Marconi Systems, developing software and algorithms for underwater sonar systems.
A few more career hops along the line, and he found himself being more and more fascinated by the web and its potential and so, CyberScape was eventually born!
Being a small business ourselves, we appreciate the financial restrictions that sometimes make it difficult for smaller companies to embrace what technology and the web can offer.
Either because it is perceived as being expensive, which it can be or due to an innate fear of all things techie! Well this just gave us all the more reason and motivation to focus on trying to make web technology and its benefits, more affordable and accessible to the SME marketplace!
We also have super designers that can give you a website that stands out and conveys your brands message. A lot of people that use or buy what you offer will probably hang out in those online places.
So you definitely also need to be there, so you can start a conversation and engage with your future prospective customers! We are a London based search engine marketing company who specialise in getting your website to show on Google, in front of people searching for what you are offering.
We can offer you our own content management system ( CMS ) at a very attractive price, it will also be search engine friendly… of course!
Or if you prefer, we can integrate your website using an open source CMS, from the range of popular offerings out there.
SEO - Offpage Optimisation
Off page SEO work can also be performed, things like backlink acquisition, Social Media marketing and acquiring accounts on sites like Facebook, Twitter and Web 2.0 sites etc.. for you.
As with most things related to search engines, the business of search engine optimisation is also an evolutionary one. Which means that you have to look at the longer term, and you won’t get instant results overnight! So essentially although the process to SEO success takes longer to achieve, it is more likely to be lasting!
Prices for SEO Campaigns
Our prices for performing SEO campaigns are highly dependent on the keywords you want to target as well as the competition for those keywords. We only use ethical white-hat practices for Search or SEO.
You can either call us or send us your requirements using the FREE Site Review form, so that we can give you a more accurate assessment.
Staying Connected - Facebook and Twitter
One of the fastest growing segments of the internet over the last few years is what’s known as Social Media. Facebook and Twitter are the two most well-known examples of social media sites.
Having a Facebook page is becoming more and more important, because people have come to expect it. There are over 600 million users on Facebook, and if you don’t have a presence there you’re missing out on a lot of potential business.
Plus, for many people Facebook has become synonymous with the internet. A lot of people spend most of their time online using Facebook, so if you aren’t reaching them there, you may not have a chance to reach them at all.
Facebook started out as a way to connect on a personal level, but over the last couple of years they have added a lot of features that are targeted at businesses. You’ve probably already started to notice a lot of big companies adding “Find us on Facebook” to their websites, advertising and other places.
It can work just as well for local businesses, in fact it can work even better. Because Facebook is by nature a place to be “social” a local business fits in much better than a big, faceless corporation.
Setting up a Facebook Page for your business gives you a way to connect with your customers “virtually” and it can help to create a real sense of community.
Twitter is another social media site where you should definitely have a presence. It’s a little bit of a different beast though, because the whole point is to post short updates (up to 140 characters at a time) so you can only share so much information.
It can be useful for sending out messages about special offers and other news, but more importantly it’s another way for your customers and potential customers to contact you.
Your customers can send you messages, called “Tweets”, via Twitter so it is similar to email in some ways. But because the messages are so short, it can be an effective way for them to ask quick questions or give you quick feedback, without having to invest a lot of time to do it.
Aside from reaching potential customers, there’s another reason you should have a presence in these places – managing your brand. People will talk about their experiences with your company on the internet whether you’re part of it or not. It’s important that you are.
Managing Your Adwords PPC
Pay per click or PPC advertising are the Adwords Ads that you see across the top, or on the right had side of Google search results. These Ads are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the Ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click” by Google.
Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners’ Internet advertising campaign.
Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge and experience.
We will create a solution for you that optimises each and every one of these issues.
CMS - Managing Your Website Content
A CMS will allow you to easily update and manage the simple content on your website yourself, things like the text and images for example. Mostly removing the need to ask us to update your webpages for you, with say price updates, or product additions, or just some latest company news.
Some of the popular Open Source CMS offerings out there we can implement might be…
