Roku Agency specialises in working with gutsy small businesses.

Founded by ex-chef and marketing expert Paul Hannagen, Roku is one of London’s best digital marketing agencies specialising in the beauty industry. Roku is the Japanese word for ‘six’ – alluding to the six steps of our unique PICNIC Marketing Plan. 

Previously an all-singing, all-dancing creative marketing agency, Roku started specialising in small businesses when Paul decided to simplify the agency’s offering. Realising that most clients needed a super-efficient, bare-bones approach (instead of a full-service marketing agency), he invented the PICNIC Plan to offer just that. The PICNIC Plan was so cost-efficient, American Express got him to teach it to their merchants.

 Today, Roku Agency is a leading digital marketing agency based in London, Tokyo and Ireland.  Our digital marketing company offers simple, straightforward plans to the businesses that need them most. Our in-house marketing team is passionate about helping every beauty clinic market their business online. 

We want to help ambitious entrepreneurs grow fast on a tight budget.

Our streamlined digital marketing services come at a fraction of the price of bigger agencies, without compromising results.

Hiring us takes less money, less time and less stress. We have spent years refining our offering, so you are only paying for the stuff we know works. We will get to know your brand, and ensure our marketing efforts find you the right kinds of customers.

Hi, I’m Paul Hannagen, the founder of Roku Agency. After 15 years of building small businesses in the food and drinks industry—from chef and wine professional to launching successful startups—I’ve come to understand the unique challenges small business owners face in standing out and filling their appointment books.

When I first began working with medspas, skincare clinics, and beauty businesses, I saw many of them struggling to attract and retain clients despite offering incredible services. I realised that with the right ad strategy, these businesses could thrive. That’s why I decided to focus Roku Agency exclusively on helping beauty industry professionals reach the clients who value their expertise, ensuring they not only grow but flourish