We want our clients to be successful and happy to be working with us.

Here at POLAR we are passionate in our belief of the benefits the Internet can bring to a business like yours, always taking the time to meet up with potential clients so that we can be sure that we understand what you would like to achieve. 

POLAR Communications was founded over 25 years ago by Gennaro Coppolaro, a Chartered Engineer and member of the Institute of Engineering and Technology. 

Gennaro has over 30 years’ experience in the IT and Communications industry working with clients such as Morgan Grenfell, Du Pont, National Grid, GridCom, Energis and has been specialising solely in the Web since 2003.

POLAR is based in St Ives, Cambridgeshire where our main focus is working with small and medium sized businesses in Cambridgeshire, Bedfordshire, Hertfordshire, Suffolk and Norfolk.

However, we also have clients throughout the UK and are happy to discuss web projects from businesses outside of the areas mentioned above. 

We ensure the success of our web projects by using a qualified Graphic artist to do the design, experienced programmers for the web development and Search Engine Specialists with a successful track record for the web promotion and marketing.

Calling on our extensive knowledge and experience across many business sectors and industries, along with our in depth knowledge of the technology available, we can offer you a web solution that is tailored to your specific needs.

Would you spend valuable time and money designing and printing beautiful glossy brochures for your business and then leave them unseen in a box in the office? 

Unless your website is optimised for search engines to be found by people looking for your goods or services, it is highly unlikely to be seen.

So, you have a fabulous offering of products and services and have created an attractive website.

Do you get targeted visitors to your site?

Unless your website is optimised and shows in the top search results of Internet search engines, your chances of having a successful business online are likely to be minimal.

In an already crowded online market, you need to promote your presence aggressively if you want to boost sales and income.

Search Engine Optimisation (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings for specific keyword phrases.

Search engines are a very important source of traffic as you are getting in front of people interested there and then in what you offer.

Visitors who come to your site via search engines are there because they focused their search using keywords related to your products or services.

We have a dedicated team of talented web designers that can create attractive websites or lend a professional look-and-feel to existing websites, ensuring visitors can quickly find what they want.

Our team approaches each project as a unique project, working with each client to understand their individual needs and business goals.

Our expertise in a large suite of software languages, technologies, hosted and customised solutions mean that your website will be equipped to meet your specific requirements.

Having adopted an innovative approach to integrate web designing elements such as logos, layout, flash animations, eye-catching graphics and easy navigation, we ensure that your site has its own distinctive identity. 

The process starts with your online strategy which is created from your goals for the website, understanding the needs of the target market along with the functional and design requirements.

The website can then be designed and built.

Once published online the website can be promoted and marketed both online and offline.

The key ingredient to the success of any website marketing campaign is to track and measure the performance of the website and then use this data to feed back into the online strategy to constantly refine and optimise the campaign, enabling the best return on investment (ROI) to be achieved.

Your Website is a major contributor to business success

Times are changing, gone are the days of on line brochures, your website is a more crucial part of your business than ever before.

It is a valuable and often underused tool for new client acquisition, improving communications with both staff and clients and increasing efficiency…. but with so much competition out there … you have got to get it right.

At Polar, you will find an approachable team of dedicated and experienced people with over 30 years of IT experience, who will show you how to make the most of Internet technology whatever the size of your business. We will show you how to:

Make sure the investment that you make now will grow with your business in the future

You will be lead through a detailed checklist of your business processes and requirements as well as the needs of your customers, allowing us to understand what your site needs to do both now and in the future.

We will look at a number of areas including design, programming, possible database needs and domain/email requirements and provide you with short and long term recommendations that you can implement in phases to suit your budget.

Increase profits and improve customer service by working more efficiently

There are so many ways that Internet technology can benefit a business. If you look at our portfolio you will only see part of what we can offer as many of our applications are not seen by the public but are used as business tools.

For example we offer online project management tools, secure areas to exchange information with clients and other members of staff. Each company we deal with is unique with a different IT headache. Talk to us and we will find you a cure.

Make your website visible to potential clients

Our team of experts will optimise your website so that it can be found by people actively searching the Internet for the services or products you offer.

We can also analyse your competitor’s websites and make recommendations on how you can get better results. Call us for more details.

Ensure that the final website or application developed is the one that you wanted

Sounds obvious but we regularly take over projects from disappointed people.

At POLAR our clients have the opportunity to review and feedback on their projects at all key stages in development so there are no nasty surprises.

For larger projects we can deliver a prototype before starting on development so that any changes to the original requirements can be made cost effectively. 

Avoid the frustration of queuing for telephone support on premium rate lines

For complete peace of mind your whole Internet environment including emails can be managed by POLAR… one investment and one point of contact.

Your system will be hosted on one of our secure, reliable, high performance servers, which are regularly backed up guaranteeing safety and security for your business.

With our proactive approach you can be sure of 24/7 around the clock monitoring… that’s why we guarantee 99% uptime of your website – or your money back. *

Be part of an evolving organisation…

You can look forward to us regularly introducing new products and services ensuring that you benefit from the latest technology, nothing is recommended until it has been fully tried and tested. We evaluate and only make recommendations when we are happy they do what they say they do.