Boutique marketing agency Caliston is the brainchild of Kostas Alekoglu, who set up the business in 2018.

Caliston Digital has more than 17 years of experience in marketing, design & development.

Caliston Digital is all about marketing innovation and tangible business results. We have a team capable to take any business to the next level with their online marketing. Our ability to work with small and large budgets make us an ideal agency to work with during the stages of your growth.

Caliston is a boutique agency that is generating business through word of mouth. We advertise in the market through our client’s success and have enjoyed many long relationships with companies that we helped grow.

Strategic planning and market adaptation are key to our success in delivering return on investment. Our ability to ‘listen’ to the market and adjust our strategies accordingly has won us many accolades amongst our loyal client base.

Since then, Caliston has grown into a multifaceted agency, offering a complete digital marketing service encompassing SEO, web design, PPC, content creation and social media management.

The Caliston team has experience working on campaigns of all sizes and for businesses across various industries.

The Caliston ethos of going the extra mile is reflected in the many testimonials and successful case studies featured on their website.

Web design has become a critical part of the development of a business that drives enquiries or sales using a website. It is important to ensure that your brand values are represented by the web design, as first impressions count online. The second most important element is to get usability right.

Investing in top-notch web design can profoundly impact the growth and success of your business. An aesthetically appealing and user-friendly website not only leaves a lasting impression on potential clients but also enhances your brand’s credibility in the competitive digital marketplace.

A well-structured and organized layout facilitates smooth navigation, allowing customers to easily access vital information about your products or services. Moreover, optimizing your website for search engines by incorporating relevant keywords and high-quality content helps improve its visibility, reaching a broader audience and increasing the likelihood of acquiring new clientele.

Any simple flaw such as a difficult-to-use menu, wrong placement of images, or missing content can cost you that very important sale if you focus on quality and a large part of your revenue if you are after volume. Websites, of course, have to be aesthetically pleasing. But aesthetics are in the eyes of the beholder so using metrics to measure website performance is an easier and more substantiated way to judge the success of your design or redesign project.

Ultimately, exceptional web design is a powerful tool that boosts customer engagement, fosters loyalty, and drives substantial revenue for your business.

Search Engine Optimization, or SEO, is a powerful digital marketing strategy that plays a significant role in determining the visibility and ranking of your website and other online content. SEO is key to attracting organic traffic from search engines like Google, Yahoo, and Bing. By ensuring that your website and content adhere to specific guidelines that algorithms set on these platforms you can gain significant traffic.

SEO involves utilizing relevant keywords, meta tags, and headings, optimizing website structure, and building quality backlinks to make it easier for search engines to understand and index your content.

By leveraging these principles, SEO helps improve your website’s credibility and relevance, and in turn, it increases the likelihood of it being featured on the top of search results pages.

Mastering this crucial technique can undoubtedly create a competitive advantage for your business, boosting your online presence, and driving high-quality traffic to your website with a direct impact on revenue.

The long-term results that SEO can generate for a business make it the most cost-effective online marketing tool.

Whilst it takes patience and effort, the end result can provide stability and longevity for a business. And whilst SEO cannot be 100% controlled from a brand perspective, it is still the most profitable online marketing method. SEO can deliver incremental and sustainable revenue growth.

Prospective clients have access to a marketing spend calendar to establish a quote for the project before they actively get in touch.