We are Zumm Creative. We are an award winning creative design/ marketing agency based in Cheshire, and specialise in developing creative marketing solutions that exceed our clients’ expectations. We produce Moving Creative; quality creative design that moves people to visit your web site or shop, pick up the phone and buy products. Websites viewable on mobiles, graphic design to enhance your brand, marketing to get the word out and video production to engage your audience. Our creative marketing services provide you with the tools to promote your brand – from carefully crafted websites and logos. We are proud of our clients some of which has been featured in magazine articles in the UK and US, for our varied range of happy clients. Understanding the importance of brand communication is an important step in building a successful business. We can help your brand image communicate the right messages to the right people, in the right way.
With thousands of businesses in the UK, it pays to make sure your site stands out. This is what we aim to do with our range of creative web design services, which are developed to add value to businesses and help them reach their full potential. A website has a massive effect on the psychology of visitors, because if the site is messy, broken, or just plain bad it is sending all the wrong messages to potential customers.
Most customers come to us wanting a website for their new brand, a new site to replace one built in the 80s, or a family member has developed a free site in-between a full-time job and looking after 3 kids – suffice to say the last option almost always underwhelms and takes months to develop. We pride ourselves in listening to our customers and being straight about what is achievable with the website and the on-going marketing potential. Seems obvious? We think so, but are often surprised with the horror stories. There are lots of elements that make a high quality website and we can help every step of the way, making the process as seamless as possible. Once the site is built we can help with the online marketing aspects too – so the site will sparkle online. Facebook and Twitter marketing is now an essential part of a modern business marketing strategy. It’s never too late to establish your presence on Social Media sites, which can help affirm brand messages and bridge a communication gap to customers. Many of your competitors will already be performing Social Media Marketing or be planning to, so it’s important to make yourself heard. Social Media feeds can be added to the new website so you can connect and engage with customers on new levels.
Your brand image is how people view your company, its operations, personnel, products, and customer service. If your brand is not giving the right messages or failing in customer service, people will buy into other brands that give them more confidence. Your brand identity is how you want people to view your product or service; the promises it makes, benefits, attributes, quality and customer service. The first step we take when building or developing a brand is to see where your business needs to be situated in the marketplace and who your target customer is, we then work on this information making sure that the designs are focused on this. This approach will provide you with relevant creative design that works. Corporate identity is a vital aspect of your brand identity, as it is the visual part of your company, product or service, displayed on business cards, letterheads, brochures, advertising and web sites. The corporate identity should sum up what your company provides and its core values, in a neat, well thought out package using the right colours, fonts, graphical images and strap line. The company logo design is the first point of the corporate identity package, and is the best opportunity to make a lasting impression by representing all the positive aspects of your product or service. Once a company has a strong logo design, this concept can be used across all marketing materials, including web design, to promote an integrated, consistent and unique image enforcing the corporate identity.
ARE YOU A COMPANY WHO WANTS TO DRIFT DOWN THE BUSINESS HIGHWAY IN THE SLOW LANE, WITH OCCASIONAL FORAYS INTO THE MIDDLE LANE TO NOD YOU OUT OF YOUR SNOOZE? Or do you want to achieve the dizzying delights of high energy traffic in the fast lane, and really get to where you want to go in terms of your business goals? If you are truly ambitious about expanding your company let us tell you how.
You do need a combined organic SEO / Search Engine Marketing approach. Put it this way. While organic Search Engine Optimisation is crucial for any business seeking to expand via the power of the internet, and we put great store in it: SEO content, site optimisation and development. Organic search visits offer an element of trust and connectivity, branding authenticity, connecting you direct with online surfers, who are searching, well, for you. A great organic search campaign is critical but when combined with online advertising, such as PPC and forms of internet marketing such as Social Media Networking the sky really is the limit for your business. Consider these benefits of PPC advertising:
If you have all that targeted traffic to your site directed from PPC and other sorts of online advertising and you have a well edited, optimised and maintained website, then bingo.
