GWA Marketing is a young and dynamic company rapidly building up a client base and a track record of success. With a team of experienced professionals on hand to service your needs, we work closely with you to ensure we achieve the most effective solution for your business. Flexible and responsive to your individual requirements, we provide a value-rich, highly personalized service cost-effectively.  GWA Marketing is a young and dynamic company, specialising in online business solutions, including marketing, auctions, and e-publishing.  The concept for starting GWA Marketing evolved as it became strikingly clear that although it was becoming easier for companies to build websites to get online, most companies lacked the skill and expertise to effectively harness the potential of the Internet in successfully meeting their business objectives.  This uncovered a huge need for effective online marketing expertise to enable organisations to maximise their online potential and effectively reach customers previously not thought possible.

GWA Marketing utilises a ‘partnership’ approach in its dealings with clients, firm in the belief that long-term business success is based on win-win solutions. Flexible to client needs and adaptable to market environments, GWA Marketing aims to provide real value to client organisations in an efficient and timely manner.

GWA Marketing – is headed by Geoff Alexander, working closely with a number of associates and partners who together bring many years of combined experience, talent and expertise. Geoff has an extensive IT and management background, is a Chartered Marketer, and is a qualified Google Adwords Professional.

At GWA Marketing, we offer a number of services that can be applied to provide you with a cost-effective solution tailor made for your unique requirements. These services include Search Engine Marketing, Search Engine Optimization (SEO), online marketing, Pay Per Click Campaign Management, marketing campaign planning, and Integrated Marketing services campaigns to create synergies between your online and offline activities.  GWA Marketing believe in establishing long term relationships with our clients and customers; for this reason we will not ‘sell’ you a product or service, but will provide you with a solution that satisfies your business requirements.

We realise that each situation is unique and is therefore treated as such; from our first consultation right through to implementation, we will be working with your needs foremost in mind.

GWA Marketing realise that conducting business online does not stop at merely building a website. Clear objectives need to be established at the outset to ensure your expectations are met.  GWA Marketing will work with you to determine your objectives and timescales within which you wish to achieve them.  

The three categories of website may be detailed as follows:

Online Brochure: general company information

Catalogue Site: selection of physical products

Fully ecommerce-enabled Site: products available for online purchase

Whether you have an existing website already, or wish to establish a new presence on the web, GWA Marketing are equipped to design, build, and optimise a website based on your specific requirements. Contact us for a free consultation

Up to 85% of websites are first discovered by Internet searches; 70% of all e-commerce transactions originate in a search; consumers use search more than any other Internet application other than email; can your business afford to ignore these facts? Grow your business by increasing the number and quality of visitors to your site and improve your rankings within the major search engines – all with GWA Marketing to help you at each stage.

GWA Marketing believe in straightforward dealings with clients; we will provide you with the facts on Search Engine Optimisation and will routinely under-promise and over deliver; we also operate ethically with adherence to the Search Engine Optimisation (SEO) code of conduct.

GWA Marketing undertake the following to help you improve your listing:

• Website Audit & Search Engine Readiness Check
• How do you know whether you have covered all the bases before you submit your site to the major search engines? What do you need to do and can you do it yourself? GWA Marketing will carry out an initial analysis of your website and assess exactly what needs to be done to optimise it. GWA Marketing can also give you an idea of how easy or difficult it will be to gain a high position within the major search engines such as Google, Yahoo! and MSN, and AOL for given keyword. GWA Marketing will also advise you of any practices that search engines may view as spam, to ensure you don’t fall foul unwittingly!
• Benchmark Competitor Analysis
• Where are your main competitors? What are they doing that you aren’t? How can you improve your listing? These answer to these questions, and many more will be answered by GWA Marketing’ Benchmarking analysis. Contact us to find out more.
• Website Submissions to Search Engines and Directories
• Submission to all the major search engines, in addition to regional search engines within the UK, US, targeted geographically, or worldwide. Submission to directories, both fee-based, and non-fee based is covered within this section.
• Link Building
• In order to rank effectively within the major search engines, such as Google, it is important to have as many relevant links to your site as possible. We show you how to accomplish this efficiently.
• We also review incoming links to your site (link popularity), broken links, and average page download time, all of which have an impact on the performance of your website. All of these factors have an effect on your position within the natural search engine and Directory listings.
• Statistical Reporting and Ongoing Position Analysis
• Regular reports indicating positions within the key search engines for your most important keywords can be provided to enable you to monitor the listing performance of your website.