At Essential Marketer we pride ourselves on many things – great people, great tools, great results for our clients and overall our great approach to digital marketing, but the most important of all is the trust we build with our clients leading to valued long term relationships..... a team you can truly trust  Whilst we’re geared up to support the full spectrum of digital marketing, our specialisms include web design, web development, SEO and email marketing/marketing automation.  All our services are supported by our online client portal which we believe is one of the best in the industry.  We have a strong base of clients in the Birmingham area, but the majority of our clients are from further afield. For this reason we make strong use of online meetings.  Sharing our screen over the internet enables clients to see, from the comfort of their office, the work we’ve carried out for them during the month, the work planned for the following month and how their results compare to their competitors. Feedback from clients tells us time and again how much they like our monthly online review meetings – cutting out travel costs and saving precious time out of their busy day.  Since 2007 we’ve built a well earned reputation in Birmingham and beyond, for helping our clients to grow their businesses through online marketing; priding ourselves on developing practical and deliverable strategies using our Search & Marketing, Web & Apps, Creative, Design and Social Media solutions.  Who Do We Work For Since then we’ve grown in size and stature, moving with the times and constantly evolving our products and services to our clients, including building a team of specialists with an infectious passion for all things digital as well as developing and building our bespoke suite of tools and our full spectrum of digital marketing services. All delivered to our impressive client base with clients from many different sectors including universities, football clubs, premier hotel chains, insurance companies, and even an online psychic!  We are a leading edge design – whether it’s digital or print – is at the forefront of your company’s brand. How your clients see you, how your ethos and values are represented is a major part of your marketing, and this is why it’s so important to us.  As we all know, Google changes its algorithm constantly, but many people only get to hear about the major changes. From the start we focused on getting the basics right. Good solid SEO– making sure each target keyword has a unique landing page with the URL, page title, meta description, H1, H2, body text and canonical tags all optimised properly for SEO. Complementing this of course is good solid off-page SEO – backlinks. Our initial analysis will focus on the current backlinks coming into the site, assess the strengths and weaknesses of those links and put in place action plans within the campaign to remove any links which are either causing harm or could cause harm in the future. We would then begin our link building campaign using high quality links with excellent trust scores with sites on theme with the client’s site.  Where does SEO fit into the overall scheme of things and how should it be best utilised?  These questions never have specific answers.. until now.  During our initial discussion we will ask you questions like: Does your website get lots of traffic but is let down with poor conversion? Do you have content that could be further utilised? Do people search for what you’re selling or do they need to discover that it’s available? Do you have a large contact database that could be used for email marketing? Is Social Media relevant to your products and services? Is LinkedIn a source of contacts for referrals? SEO and social media now work hand in hand.  Social Media depends on a number of variables, one of the biggest being the type of business you’re in and, channelled in the right way and through the most appropriate platforms for your business, there’s always a place for social media in the digital marketing mix.