Cut us open in the middle and you’ll see the words digital marketing agency running through our inner core. And we offer a full service, taking in SEO, PPC, affiliate marketing management, social media marketing, PR and web design. Okay, we’re results orientated. We don’t have anywhere to hide: we live by the numbers. We’re a specialist digital marketing which has a portfolio of ambitious clients who employ us not to keep them entertained – although we do like a good laugh – but to deliver to them strategies that work. The focus at Cayenne Red is on delivering results. Our SEO consultancy strategies are designed to boost a website’s profitability and user attraction. It’s that simple. Our clients retain our services to get results, not make the tea! Are you looking to maximise your online sales potential? Then you need to put a clearly defined Search Engine Optimisation (SEO) strategy. SEO is a highly effective tool that requires planning and insight to maximise your online traffic. Designing and implementing an expert strategic SEO plan will ensure that you move your website to the top of search rankings and build an authoritative online presence.
Here at Cayenne Red, we give our our clients advice on all aspects of search engine optimisation. We have set up some guidelines for you to consider below. However, due to the technical nature of many aspects of SEO, we recommend that you employ the support of an SEO expert agency such as Cayenne Red. This will save you time and money. It will also deliver you much better results. By considering the steps outlined below, you will also appreciate the amount of work that goes into getting the best search engine rankings.
On-page SEO (Search Engine Optimisation) is a critical part of your SEO strategy. It ensures that all elements of SEO are implemented correctly across the website. It is crucial that every page on your website is optimised to its full potential. A perfectly optimised page give your user what they want in terms of content, usability, accessibility and aesthetics. But it doesn’t stop there. A website page with correctly implemented on-page SEO will also perform well on search engines. A better performing website in organic search will benefit from increased traffic and the more your traffic your site generates, the more online online sales you will deliver.
PPC stands for pay per click and most people would know it better as Google Adwords, although the other larger search engines have similar models. PPC allows you to place a small ‘ad’ on Google’s search results pages. You get a hyperlink to your website and room for a few sales messages. What’s more, you are effectively bidding for the space against others who want to be associated with a certain keyword, or group of keywords.
The best way to understand PPC is to look at it in action.
