Digital Advertising BillboardsDigital advertising billboards are an effective form of marketing and promotion. We have all seen the normal billboard adverts in airports, by roads (on the side of someones house) and in the London Underground.
However advertising has taken a step forward with digital advertising.
Most of our town and city centres have numerous digital advertising billboards around, promoting local and national businesses.
Some of the most well known digital advertising billboards are in Piccadilly Circus, and they have been there for decades.
The billboards in Piccadilly Circus are used primarily from large global brands such as Coca Cola or Fujitsu, as they are going to be very very expensive.
KFC and McDonalds will use your typical digital billboards in the town centre’s, promoting a meal deal or the latest McCrispy.
This can be used for outdoor advertising or indoor, the advantage being that they can fit in more adverts without changing them one by one. Does the UK weather effect marketing on billboards, yes, the adverts can be adapted.
You many have noticed these starting to occur more and more in the London underground. As you are going up the escalators they occur every couple of meters and are also at the main stations such as Waterloo and Leicester Square.
Many large companies use them in their head offices to showcase new products such as cars, smartphones or jewellery.
Cost – They are cheap to update with new adverts in a rotation (as they are all done via computer rather than some poor chap changing each unit.
ROI – As the adverts rotate every 3 seconds or so, the advertising company can charge more per campaign as they have more advertisers during each day/advertising period rather than just one static advert banner.
Well there are not really all that many to be honest, apart from the setup cost and monitoring, but surely this is cheaper than getting posters printed and paying someone to update each unit whenever a marketing campaign changes.
These units are all very strategically placed, getting millions of views each day per unit even though the views will look and forget, it is about branding and brand exposure. A difficult thing to track branding and brand advertising is all about getting your name and brand ‘out there’ so that people come to recognise you.
Digital billboards are attention-grabbing screens placed in public spaces which advertisers can use to promote their products or services. The screens are usually powered by LED or LCD bulbs, enabling digital content such as videos and animations to be displayed.
Digital billboards are an effective tool for the modern age. Companies can quickly adapt their advertisements to suit their marketing needs, refine their audience targeting and display real-time data.
They do need to be maintained, but when this is compared to sending a man up a ladder to take down an old advert and put a new one up (even if if is raining), technology wins.
We are a technological society and we can only see the use of digital billboards increasing as time goes on.
A digital advertising screen lets you display digital images that can be changed every second through an operating computer.
This makes it a great way to portray multiple adverts at the same location, while eliminating the need for physically printing and hanging the adverts.
By upgrading a traditional poster billboard to a digital advertising screen or installing a new billboard sign, you can rotate multiple adverts on the same display, which can hugely increase revenue for the billboard owner, offsetting the initial digital billboard cost.
As mentioned, most of our town centres already have a large number of digital advertising billboards which makes communicating to the public very easy to do.
The UK government can very quickly get a message to tens of millions about the latest pandemic or tell us to stay at home. Local government can use them to communicate more local information or travel news.
This makes them a very effective marketing tool, since most of us do not listen to the radio, listen to the BBC or any of the other many channels of communication competing for our attention.
Choosing a marketing company to handle your digital billboard campaign can be a challenge. All marketing companies in the UK set their own rates, so it is wise to shop around and compare quotes for marketing on digital billboards.
Just fill in the form and let us help you compare a few quotes from marketing companies that offer digital billboard advertising services.
Rather than spending time on search engines looking for advertising agencies to help with digital billboard marketing, let us get you advertising prices to compare.
We aim to help you find the best agency for the best price
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