We're a 100% B2B marketing agency with a focus on building brands that drive business growth.

We're award-winning experts in brand creation, visual identity, website design and build and lead generation campaign planning and support.

We love working with ambitious companies looking to take their business to the next level.

Clients include well-known global brands including DHL, Virgin Trains and the Financial Times, as well as lesser known market leaders and fast growing SMEs.

We’re a dedicated B2B marketing agency that’s spent over 20 years building our expertise, refining our processes and acquiring the ideal set of skills to make us the perfect partner for B2B businesses. Everything we do is geared towards solving problems and driving transformational change and growth for businesses that sell products and services to other businesses.

Our offices are based in Manchester’s MediaCity. Appropriately, this is a place where art, entertainment and business work together in harmony — something we strive for in our work too.

Our approach is built on the truth that B2B brands aren’t just speaking to businesses, they’re talking to the people who work in and represent them. The people who buy your products and services. We recognise that the world of business might be built on cold hard logic but the people making the decisions are just as likely to go with their gut. Because B2B is human. It’s emotional as well as rational. It’s about nurturing relationships and building brand trust to secure that all important sale.

At Upp B2B we work out how to pair the commercial decision-making process with the emotional response needed to make your brand distinctive. To create marketing strategies that generate interest, inspire trust and build loyalty. It’s not an easy challenge, but it’s one we thrive on solving for our clients.

At Upp we believe that B2B brand strategy is business strategy. So, it’s important to have a clear focus on where your business is heading, what future products/services will look like and what your goals and ambitions are for the business. Having answers to these questions is vital to the development of your overall brand strategy, proposition and market positioning. 

A well-considered B2B brand strategy forms the foundation of a brand’s relationship with its audiences Getting this crucial step right ensures that your messaging will resonate with B2B audiences and engage with them on both a logical and emotional level.

As a specialist B2B marketing agency, helping our clients to map out their B2B brand strategy is a skill we’ve spent over 20 years perfecting. We know the right questions to ask, and we know how to help businesses build brand strategies that truly reflect their offer today and their future ambitions. We also understand how to extract meaningful customer and market insights and wider industry behavioural characteristics and trends to find ‘golden nuggets’ of insight to shape a market leading brand strategy.

Get in touch for a quote or a chat about how we can help you create impact that builds a return on your marketing investment.  

We’re a UK top 50 b2b brand marketing agency based in the fast-growing creative hub of MediaCityUK, Manchester – the ‘sunshine capital’ of the UK.We believe the best client-agency relationships are open and collaborative.  Many of our clients use Upp as their sole marketing-agency partner.

Others bring us in on ad hoc basis. Some even outsource their entire marketing strategy to us, with Upp acting as their ‘virtual’ marketing department.