Redhead is a digital marketing agency based in Haslemere Surrey. We provide Web, SEO & Digital Consultancy services to the local area including Guildford, Petersfield, Farnham and Godalming, as well as throughout the UK. Redhead Media is a results-driven, design and digital marketing company in Surrey, providing clients with all the services they need to generate more business from the web.
We are a friendly, cake-loving, creative bunch based on the borders of Hampshire, Surrey and West Sussex in Haslemere. Our team comprises of individuals with skills covering design, marketing, technical stuff, video and we love what we do!
When it comes to driving your digital marketing strategy forward, a targeted, well-designed, focused website is absolutely vital. Your website should be clean, clear and whir away 24/7 with the intent of converting, educating and entertaining (if neccessary!) whilst happily promoting your services and products… By aligning your website with your customers’ needs and goals, you can target potential and existing customers with a clean user interface and shareable killer content!
Selling online is a straight-forward process. Whether it’s extending the reach of your bricks and mortar shop or selling directly without a physical retail presence, we can help guide you through the process. There are a few things to consider but we can get you online and selling in no time!
Moving through the search rankings and gaining a top spot in Google’s natural search results is undoubtedly good for business (it can be as much as 33% more traffic than second place!). And, given that Google holds about 85% of the search market, we assume that’s where you want to be!
Search Engine Optimisation (SEO) is a vital channel in your digital marketing strategy; with targeted research, identification of opportunities and the right content, you can acquire ‘sales-focussed’ visitors and convert them.
Whether you have a digital marketing strategy in-place, or would like us to help you create one, Search Engine Optimisation can support and drive your marketing, enhance your brand, drive new traffic and fuel your business. Working closely with you, we are able to identify internet traffic with the most potential (depending on where people are in their own purchasing cycle). So whether you’re targeting consumers (B2C ) or other businesses (B2B), we can help you acquire focused leads and opportunity – there are people searching for your products and services right now!
Although Google keeps it’s ‘magical’ algorithm for calculating a web page’s success a secret, we know that there are a number of things you can do to improve your chance of moving up the page. We can advise you on a strategy, and carry out actions that will help propel your business up the Google search rankings, enabling you to gain more qualified leads.
Each business requires a slightly different approach depending on their reach and target market, and these factors will determine how much competition there is to climb up the search engine rankings. For example, a business competing for ‘car insurance leads’ from ‘anywhere in the UK’ will find that there is tough competition, and so would expect to work to a long time-scale, with some intense SEO work, and a larger budget. At the other end of the scale, a business competing for ‘garden design’ in ‘Shrewsbury’ will have much less competition, and the answer may be as simple as a well-structured, clean-coded website with some interesting blog posts sprinkled with your key phrases and words. In a nutshell, it’s all about beating the competition to your own key phrases or words whether on a local, national or international basis.
With a well-crafted, punchy and targeted ad, you could capture leads and convert them into paying customers – even when you’re sleeping! Pay Per Click adverts appear next to, and above, the natural search results. Potential customers then click on your ad if they’re interested. You pay for this click which sends them to your website (ideally to a well-designed and well-written landing page) where they take action. This ‘action’ may be to make a purchase, make an enquiry, fill in a form, sign up for a newsletter, download a whitepaper, or share something socially. These actions can then be set up as goals alongside your web analytics and monitored so you can see exactly how cost-effective your digital marketing is. No matter what your business or who your target audience, Pay Per Click (PPC) advertising should always be considered as part of any marketing strategy or plan – even if it is just to have a small campaign to capture people searching for your company name!
Depending on the competition, your adverts could be appearing high in the search pages catching the eyes of your potential customers and driving them to your website to complete a call to action or purchase.
