Pinpoint Designs is an eCommerce agency with offices in Leeds, London and Manchester.
We specialise in Magento development and design.
We also provide custom web solutions, SEO support and content marketing.
Magento Commerce powers online stores for some of the biggest retailers in the world and is known for its out-of-the-box capabilities, its cost-effective extendability and its ability to scale.
We have been utilising the Magento platform since 2010 and work with a number of Magento Commerce merchants, including BeerHawk, Regis Salons, Supercuts, Custom Plugs and RDX Sports.
We are an Official Magento Solutions Partner and a Magento 2 Trained Agency.
All of our new projects are on Magento 2 and we’ve worked on a number of complex Magento 2 projects.
Pinpoint are a multi award winning agency. In 2018 we won the Magento Imagine Excellence Award for Best Commerce launch for our work with Custom Plugs.
Previously we have won Best in eCommerce 2016, and Best for Effectiveness 2014 – both for agencies with under 40 staff, at the RAR Digital Awards.
Optimisation of Magneto websites is important.
If Magento is not optimised correctly, it can have out-of-the-box performance issues, which can represent a big problem for merchants looking to provide an optimum browsing and shopping experience to their customers.
These performance issues can be caused by a variety of things, including badly written modules, poorly configured servers and an unoptimised Magento setup.
We’ve worked with a host of Magento Open Source and Commerce merchants on performance optimisation projects and have helped to deliver significant improvements in revenue and conversion rates as a result.
Magento upgrades are notoriously complex and troublesome, particularly if you’re doing a major upgrade or upgrading from an older version of Magento.
We provide managed Magento migrations as one-off projects regardless of your version.
We’ve completed upgrades for a wide range of clients, including:
We are on-hand to take on all aspects of the upgrade or just bits that you’re struggling with.
Our process is to create an environment, run all upgrade scripts and upgrade all modules, then run our testing scripts and checklists before completion and final checks for errors or conflicts.
We’ve built an extremely successful business with a robust reputation for delivering high-quality work across multiple agencies. Our legacy has set us up for future growth as we bring our exceptional expertise together to give our clients and staff a cohesive, collaborative, integrated approach.
Since our inception in 2000, IDHL has had a rich and exciting history.
IDHL is one of the leading digital agencies in the UK, with a long-standing reputation for innovation and unparalleled expertise in the digital economy.
Now, at IDHL we have supercharged our position in the market, into one, fully integrated agency. Bringing together our exceptional expertise delivers a more cohesive, collaborative, and integrated approach for our clients and our people.
Fostr – an IDHL company, is still operating with its own brand identity, continuing to serve as an eCommerce agency for brands in the premium, luxury & design space.
Bespoke builds for bespoke results
Whether you’re looking for a completely new build, or seeking to replatform your existing site, every IDHL web development project gets handled with the individuality and focus it deserves. We take the time to examine your unique background, challenges, and goals, to create the perfect solution for you.
How we work with you
Our approach to developing your website is defined by adaptability and collaboration. We work as an extension of your teams, advising you on the quickest route from A to B, and applying our phased approach to craft your website.
Planning for success
Our website development process begins at the research and discovery phase to form a complete functional specification. Together, we’ll map out the required creative outputs and content, combining them with your functional, content and integration requirements.
The build process
Outlining your technical requirements, design considerations, integrations, data migration needs and timescales, we take you from discovery to launch through a smooth and seamless process.
Future proofing your website
With decades of experience with numerous technologies, we’ll help you make the right technology choice for your business, both now, and well into the future.
Our platform expertise
An outdated or incompatible CMS, DXP or commerce platform could hamper your online success. That’s why we take an agnostic approach, considering your business and audience needs first to identify what technology is best suited.
Adobe Commerce
As specialists in Adobe Commerce (previously Magento), we build, integrate and maintain eCommerce solutions designed to scale with your business.
BigCommerce
Whether you’re migrating from a different platform or building a new website from scratch, our BigCommerce developers can take the stress out of the process and create the website your business needs.
Kentico
We can bring Kentico’s advanced offering to your website build, utilising their broad range of tools, designed to create truly personalised experiences for your audience.
Sanity
Our development team are experienced working with headless CMS, Sanity offers a compostable solution for clients looking for a fully customisable content workspace.
Shopify Plus
As a Shopify Plus Partner, we have the know-how to support your development needs on this full-stack platform.
Umbraco
Our developers are certified on the latest version of Umbraco and hold many years of experience working on the platform.
Ready to meet your expert team of developers?
Supported by a team of seasoned developers, our services are designed to minimise risk and maximise success from day one. All our websites are built from the ground up, ensuring each one is tailored to your requirements.
What an SEO strategy can do for you
Here's how our SEO services can benefit your brand:
• Increase organic traffic: Attract qualified leads by ranking higher for relevant search terms, driving organic traffic that converts.
• Enhance brand visibility: Improve your brand awareness and establish yourself as a thought leader in your industry.
• Improve user experience: User-friendly websites with fast loading times keep visitors engaged and coming back for more.
• Boost conversion rates: Targeted content and a well-optimised website convert visitors into leads and paying customers.
• Measurable results: Track the success of your SEO efforts with our comprehensive in-house reporting tools, reports and analytics.
How we approach SEO marketing
We aim to drive improved rankings, traffic and leads/sales to help you increase your revenue. To rank your site prominently in the SERPs, our Technical SEO team aim to ensure that your site has been set up using optimal technical structure, that Google can easily access the content you want to rank, and that your users have a good onsite experience. We set measurable objectives around deliverables and continuously analyse your performance to improve your ROI.
Like most SEO agencies, we use industry-leading tools. But unlike most agencies, we also create our own one-of-a-kind systems. Our SEO specialists have developed pioneering in-house tools that allow us to unlock substantial growth opportunities within your SEO channel.
The 3 pillars of SEO
Our SEO strategies are built upon three core pillars:
Technical SEO
This aims to ensure your website is crawlable and indexable by search engines. We optimise website architecture, code and indexation to create a foundation that suits search engines. Areas we focus on include:
• Page speed & core web vitals: We optimise page loading times, ensuring a smooth user experience and a positive ranking signal for search engines.
• Technical auditing: We conduct thorough website audits to identify and fix technical issues that can hinder search engine visibility.
• Indexation: We ensure the content you want to be visible in the SERPs is surfaced via your nav, sitemaps and internal linking, and limit/manage crawler access to thin, duplicate or low-value content.
Content
We optimise the content and structure of your website for both users and search engines. Our on-site optimisation services include:
• Keyword research: We discover the search terms your target audience is using and strategically integrate them into your content.
• Content creation: Our team of journalism-grade creators craft high-quality, engaging content to highly specific Google guidelines to inform, educate, and resonate with your audience.
• Meta optimisation: We optimise your title tags, meta descriptions, and header tags to provide clear and concise information to search engines and users alike.
• EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness): We assess your content to establish how well it scores for Google’s EEAT metrics and make recommendations for improvement.
Authority
Good off-site SEO can help build your website's authority and trust. A natural and varied profile of quality links establishes your brand as an authoritative source that search engines are more likely to rank. We employ various strategies to achieve this, including:
• Targeted outreach: We acquire high-quality backlinks by targeting select relevant websites to signal authority and trust to search engines.
• Bespoke branded outreach: We use a range of bespoke tactics leveraging your brand, aiming to gain backlinks from trusted sources.
• Digital PR: We create newsworthy content and headlines that can be pushed out to media sites to gain high-quality links and coverage.
Technical SEO audit
Our SEO experts optimise your website, conducting a 100+ point technical SEO audit in relation to your competitors and search engine rankings. This audit explores site speed, core web vitals, duplicate content, crawl errors, canonical tags, robots.txt directives, and much more to help search engines crawl your site effectively.
We monitor performance on an ongoing basis, providing monthly performance reports and site crawls, Google Search
Console health checks, ad-hoc technical recommendations, and liaison with your developers.
From this insight, our specialists create an SEO strategy tailored to your site and business objectives, introducing appropriate, measurable solutions for you. We’re not solely about rankings, the core goal of our SEO services is to generate an increase in ROI for your business.
Local SEO
If you’re a national business with a local presence, our local SEO services can help you attract customers within your vicinity. We'll optimise your Google My Business listings and tailor your website content and meta data to target local keywords. This can help your business appear prominently in local search results, driving website traffic, improving your SEO marketing and increasing your sales.
International SEO
Our international SEO services can help you navigate the complexities of search engines across different languages and regions. We'll localise your website content, optimise for international keyword research, assess your hreflang tags, and ensure your website caters to the specific needs of your target markets. Alongside this, we can conduct international outreach and link acquisition targeting local language sites and webmasters, and set up new Google Analytics (GA) views for different regional sites.
Website migration
Migrating a website can be a daunting task. If not done correctly, it can impact your SEO. Our team aims to provide a smooth and efficient website migration with minimal impact on your SEO performance. We audit your staging environment before launch, conduct redirect mapping of old URLs to new ones, and aim to ensure search engines can seamlessly crawl and index your new site. Our comprehensive process can maintain your organic visibility during and after the migration, ensuring your SEO remains effective.
On-page optimisation
Looking to quickly boost your Google rankings and click-through rate (CTR)?
• Title tags are a key on-page ranking factor in Google – optimising these can impact rankings for the given page.
• Optimising meta descriptions, the two-line snippet that appears in Google’s search results, can improve CTR for the given page.
We are specialists at Magneto, so get in touch today.
