Richard had many years experience in the internet world having acted in a consultancy role to many organisations whilst previously being employed by The University of Wales Institute Cardiff.
Richard’s background was mathematics and electronics; it only seemed a natural progression when the World Wide Web was created some 27 years ago.
At Pinnacle, we create websites that fit seamlessly with your branding and provide an easy, enjoyable visitor experience.
Your website is likely to be the first point of contact between you and many of your potential customers so we make certain that first impressions count.
Using a combination of our internet marketing, technical and creative expertise, we can design and build unique and attractive websites that provide effortless navigation and work across both computer and mobile devices.
Our team of skilled copywriters will also optimise your content to feature the ideal balance of relevant, readable information and SEO keywords.
As the reliance on search engines such as Google grow, more and more businesses are turning to SEO as a way to gain an advantage over their competitors online.
The constant changes in ranking algorithms (the process they use to analyse a website's reputation and ranking) mean that there's no specific 'one size fits all' offering to improve your position on a search engine.
Using the most appropriate and lucrative techniques relevant to your business our specialists can optimise your website driving more traffic and increasing your conversion rate.
With expert competitor analysis and an examination of your existing website we can enhance how it's seen by multiple search engines.
From off-site link building to the addition of on-site meta descriptions and keywords, our SEO services are the perfect addition to your internet marketing strategy.
Howard comes from a traditional marketing background having held marketing and senior management positions in various companies including a traditional media planning and buying agency, as well as companies in the leisure, transport and banking sectors.
These two skill sets formed an alliance which has proved to exceed in internet marketing. Do you want to utilise the power of LinkedIn for your business?
LinkedIn is a fantastic marketing and business development tool for B2B businesses. It is an ‘acceptable’ social network in the workplace and can be accessed from your PC or your smartphone.
Our LinkedIn marketing services will build your brand awareness, and help you gain new clients and opportunities. We at Pinnacle Internet Marketing have found that LinkedIn provides higher quality B2B leads than any other social network (Facebook, Instagram or Twitter).
Many decision makers use LinkedIn on a daily basis, and they go there to evaluate your profile when your name comes up as a potential service provider or when evaluating a proposal.
With the right LinkedIn profile optimisation, it will reassure those decision makers that they are making the right decision to choose you and your service..
As the reliance on search engines such as Google grow, more and more businesses are turning to SEO as a way to gain an advantage over their competitors online.
The constant changes in ranking algorithms (the process they use to analyse a website’s reputation and ranking) mean that there’s no specific ‘one size fits all’ offering to improve your position on a search engine.
Using the most appropriate and lucrative techniques relevant to your business our specialists can optimise your website driving more traffic and increasing your conversion rate.
In today’s ever-changing digital landscape, when it comes to having a website that stands out for your business, the competition has never been so fierce. That’s why we’re here to help!
With over 15 years in the web design industry, we fundamentally understand the importance of having a fully responsive website, that will captivate and engage an audience.
When it comes to the user journey, it remains vital to give your audience the best experience possible when navigating your website. After all, the user journey ultimately dictates whether a potential lead or prospect will convert into a customer or client.
Every decision made during the web design process, however trivial, can affect the end users’ overall interaction and experience on your website.
Each piece of information will need to be crafted and fine-tuned, with the user in mind, whilst any calls to action should effortlessly guide your audience towards a specific goal.
Through sleek, responsive web design, eye-catching visuals and straightforward navigation, you can expect your target audience to be fully immersed and engaged, which in turn will yield tangible results for your business. How do you exactly achieve all of this? This is where we come in!
Our team of web designers will work with you to create the ultimate website experience for your target audience. We will help to guide you during each stage of the web design process, from wireframing to research and development.
During these website design phases, our team will put you at the heart of the process, ensuring you are able to offer feedback with every mock-up and design concept brought to the table. We believe the most efficient formula for success is through close collaboration every step of the way, offering everyone we work with full input at all times.
Whether you are looking for a new website interface that will stand out, increase your brand’s digital presence, drive traffic to your online store or convert a lead from a potential customer, our web design services will ensure you achieve your goals.
How does Google Leads work?
Google leads makes it easier for customers to find and contact your business based on the services you offer.
When a customer chooses to contact you through the ad, they simply click to give you a call. When you get a call from your ad, you’ll hear the message: “Call from Google.” That way, you’ll know which customers your ad is bringing in.
Google Guarantee
Once you are signed up to Google leads, depending on whether your business is Google Screened or Google Guaranteed your ads can start running.
Being a Google guaranteed business makes you even more appealing to potential customers. It gives customers peace of mind that you have been vetted and approved by Google.
As a Google guaranteed business, if a customer is unhappy with your work Google may refund them on the job, they booked through your Google ad. Not only is this a great bonus for the customer, but it means you won’t have to pay out if things don’t go to plan. The current Google guarantee amount in the UK is £1500.
Benefits of Pinnacle Internet Marketing managing your Google leads:
How is Google leads different from PPC?
If you have heard of or already use Pay Per Click advertising, you may be wondering what the difference is between PPC and Google leads.
The main difference is that with Google Leads you only pay if the customer contacts you through your ad. PPC works by charging you every time a user clicks on your ad.
This is a fantastic benefit of Google leads, as you are much more likely to only be paying for leads that actually become customers.
Google Leads Management Pricing
A setup fee of £250 is payable for your Google leads campaign. Thereafter, Pinnacle Internet Marketing charges 20% of spend per month for managing leads.
Social media management reflects you and your business. Your social media channels should represent a valuable marketing tool that helps you engage with your target audience to boost brand awareness, enhance lead generation and increase sales and thus revenue.
We at Pinnacle get to know you, your brand, your values and goals. Effective implementation and maintenance of social media management is paramount to your success.
Our motto at Pinnacle for all of our services is quality not quantity. We don’t want to bring you a sudden influx of low-quality followers, we’ll focus on bringing you a steady flow of relevant, targeted individuals or businesses who are likely to engage with your company and lead to sales.
