We're Factory. A digital marketing agency in Manchester. We make creatively clever digital marketing campaigns & beautifully crafted websites for ambitious business & growing brands.
With an ex-Googler heading up our Manchester pay per click Agency, you can rest assured that we hold the capabilities and knowledge to make your business stand out in a crowded marketplace.
Being seen on Google is a means to an end. Search Engine Optimisation is all about sales, revenue and converting leads into money!
That is why we take an all round approach and use whole range of white hat tactics for on page and technical SEO. and CRO.
Our work is a blend of highly creative visual style and code expertise.
A website needs to look good to appeal to users and load fast if it wants to keep them. 50% of people expect a site to load in less than two seconds, according to search experts Google and most leave if it does not.
What We Do
At our agency, we specialise in creating dynamic websites tailored specifically to the needs of construction and manufacturing businesses. We understand that a simple brochure is often not enough to capture the full spectrum of your services.
Our team can build an interactive, user-friendly website that will not only draw in potential clients but also effectively display your offerings. By integrating features that automate your sales process, our solutions become an indispensable tool for your business growth.
Let us help you turn your website into a powerful marketing channel.
Your website shouldn’t just look great. It needs to be simple to use & speedy to keep google happy. We design websites with all this in mind.
A website must look good to appeal to users and load fast if you want to keep them. 50% of people expect a site to load in less than two seconds.
According to Google, most people will leave your website if it takes longer than two seconds to load.
Page speed and ease of use are some of Google’s over 200 ranking factors. As Google Partners, we know a thing or two about PageRank and online visibility.
If your site is hard to navigate, most of your visitors will leave. Simple optimisation can make all the difference & can more than double your online revenue and conversion rates.
We specialise in custom WordPress development and have over 15 years of experience working with this CMS platform.
We create bespoke themes designed for user experience, visual hierarchy, and search engine friendliness!
Full SEO Audit
We begin with a technical audit of your website. We can carry this out free of charge. Its a great place to start your SEO strategy.
We look over 90 technial factors to determine your overall site health. Beginning with errors which are a must fix, and moving on to other warnings that may or may not need addressing depending on how likely they are to have an effect on your website.
We find the most common errors are simple things like duplicate or missing meta data, which makes a big difference to how and where the search engine decides to index your website.
We also look at page speed, design, UX, and overall Conversion Rate Optimisation, since its not just about a visitor finding your site. it’s about what they do when they get there.
Expert SEO Content Writing
We begin with a technical audit of your website. We can carry this out free of charge. Its a great place to start your SEO strategy. We look over 90 technial factors to determine your overall site health.
Beginning with errors which are a must fix, and moving on to other warnings that may or may not need addressing depending on how likely they are to have an effect on your website.
We find the most common errors are simple things like duplicate or missing meta data, which makes a big difference to how and where the search engine decides to index your website.
We also look at page speed, design, UX, and overall Conversion Rate Optimisation, since its not just about a visitor finding your site. it’s about what they do when they get there.
Link Building Strategy
Link Building is still an essential part of an effective SEO campaign & quite often the missing piece of the puzzle that gets overlooked.
Both internal links (links within your website to other pages on your website), external links (links on your page to external authoritative website) and backlinks (links from other websites to your own).
Comparing sites with similar content age and domain authority , the one with the most backlinks almost always outranks the other.
Whilst we don’t know exactly how the Google Algorithm uses backlinks to rank your website, we know right now, they still play an important part and should be included in an effective SEO Strategy.
Of course if you are a market leader, the chances are you already have plenty of backlinks.
SEO Ranking Factors
Knowing which keywords to rank for is great, but if your customers are just going to leave because your site is slow, or has confusing content, what’s the point? We don’t want to see anyone throw marketing spend down the drain.
Page speed and ease of use are some of Google’s many ranking factors. As Google partners, we know a thing or two about PageRank and online visibility Page speed and ease of use are some of their ranking factors.
There are over 200 factors it looks at when deciding where to put your web page in the search results.
We won’t list all of them here, that would be silly, but some of the most important factors are quality of content, speed, mobile adaptive, security and even the site’s code itself. Secured sites (HTTPS vs. HTTP)
So, your project is geared to deliver the results you need, whilst making you feel warm and fuzzy on the inside.
