Our services help clients succeed by reaching and engaging with their audiences.

Loud Marketing clients operate in many fields, but we have particular experience in architecture, hospitality and the membership space working with professional and trade bodies.

Clients use us for market research, brand identity, strategic planning, communications and external relations project. We provide a flexible extension to our clients resources.

Often we become a trusted advisor and part of our clients teams, helping them to meet challenges and make the most of opportunities.

We have a small core team of three, plus close working links with a number of external companies to supplement our skills and resources when necessary.

We are based in London and on the south coast in Dorset.

We enable our clients to do more.  We have worked with a range of clients over 14 years, with a particular focus on membership, architecture and hospitality.   

Our clients bring us onboard because we enable them to do more. We add value to their in-house skills and resources and deliver a range of marketing-related projects and tasks.  

Our marketing services can be grouped under four headings: Branding, Communications, Research and Strategy. 

We provide a flexible extension to our clients’ resources, often becoming a trusted advisor and part of a clients’ teams. 

We have a small core team of three, plus close working links with a number of external companies to supplement our skills and resources when necessary.

These include designers, web and digital specialists, writers, editors and researchers. 

Our core team is: Stephen O'Reilly, who manages all client projects; Terry Holland, our designer; and Toby Frere, who heads up our hospitality projects, business development, social media. 

We are based in London and on the south coast in Dorset

Your brand identity is not just a logo. It’s made up of range of elements that collectively let your audiences know who you are and what you stand for.

It’s about how you are perceived and thought of.

This can include a complete rebrand starting with a change of name. Or we refresh identities so they align with goals and objectives, looking at your logo, colour, fonts, tone of voice, tagline, key messaging.

Your visual ID is visual expression of your brand identity that can be communicated to your audiences.

• Critique existing brand identity: We will do this but we also want and need you to do it too.

• Concepts: We will explore options and give you a number directions showing how your new or refreshed identity could look in terms of typography and graphical style. At the end of this stage we choose an agreed direction.

• Development: The agreed direction will be developed. Colour will be introduced and we will show limited contextual applications. At the end of this stage feedback will be gathered.

• Refinement: Feedback will be incorporated and a final brand identity presented, including identity architecture – how the logo / logotype will work across different platforms, applications and situations, e.g. black, colour, website, social, etc.

• Identity system, templates and artwork: We will create a written brand guideline, a suite of logos, templates and or artwork for various applications, including social media, websites, printed and material.

A strategy clarifies the purpose of an organisation and defines its overall direction of travel and its goals - generalist, long-term aspirations.  

A marketing strategy sets out the framework through which we implement different activities to strategic goals. These activities have short to medium-term, timetabled and measureable objectives.  

A marketing plan is an action list of the things we need to do in order to meet our objectives.  

Our strategies have improved retention, generated income, added products and services and raised the profile of our clients.  

In all case our strategic advice is bespoke, completely confidential and based on our experience working with many types of clients.   Our strategic advice covers the following areas:

• Idea generation through workshops
• Forming goals and objectives
• Allocating resources
• Setting up measurement techniques
• 360 degree review, feedback loops, continuous development

In many case our work extends to the essential task of implementing the strategies and plans we help develop.

STRATEGIC MARKETING

Strategic marketing defines your organisation’s overall direction of travel and informs how you approach your markets. It helps develop competitive advantage and differentiation over the medium to long-term through: 

• Carrying out a strategic review

• Analysing where you are right now, including your markets and competitors, your strengths and weaknesses, your opportunities and threats  

• Assessing your brand, then managing it, possibly refreshing it and maybe replacing it

• Setting realistic goals and the objectives needed to meet them  

• Segmenting and targeting your audiences, so you know who you’re marketing to 

• Developing core communications, including positioning and voice, your value proposition and key messaging 

• Creating marketing and business development plans