Hello and welcome to Castons. 

Our Focus is on you and your Norfolk business.

We are Norfolk Web Designers with a very clear mission, which is to put you at the forefront of all we do. We will take time to talk to you to learn about your business and come up with ideas for a website design that will work for you.

Ideas to make your website stand out from the others in your field.

We will consult with you throughout the process from beginning to end.  The first thing we need is to learn about your business and so we do a lot of listening at this stage. 

If you’re nearby in Norfolk or north Suffolk you can always come along to see us or we can come along to see you. 

Having said that, face to face conversations are not that essential – we’re pretty good with telephone calls as well.  The important thing is that the choice is yours.

Whichever way your project is handled, our aim is to come up with ideas that will set your website design at a level above the competition. 

Your website is your ‘shop window’ and we will ensure it’s well dressed and looks its best.

We focus on website design with Wordpress. 

To understand what a ‘platform’ is in webdesign terms, it’s probably best likened to the chassis of a car. 

Now a chassis forms the basic shape but without a body it looks nothing so on our platform we put a ‘theme’ or a ‘page builder’. 

The page builder can take various shapes in the same way that a chassis can take various bodies. 

At one time the Ford Mondeo was on the same chassis as the Jaguar.  Then the body may require different upholstery or even hand stitched leather. 

In website terms that means we might add plugins or extensions to our page builder. 

So with these three basics, the platform, the page builder and the extensions we can handcraft a website that will be exclusively yours.

The chances are you’ve not heard of it and yet amazingly enough WordPress is behind 75 million or 27.5% of all websites around the world.

And it’s increasing that percentage all the time as more and more website owners are changing over and asking designers to use WordPress for their next website. 

More than one quarter of website owners cannot be wrong. 

Built in to all websites will be a considerable amount of SEO or search engine optimisation to ensure you are easily found by Google and other search engines. 

That fact applies to all our websites where we have a software program which is literally plugged in to your website to ensure we get the very best results from the words and images on and within your website. 

Although in most cases you will supply the text for the pages, we will ensure the words used are dealt with in the best possible way, optimised in fact, for SEO results and what better way to do that than to utilise a software package made for the purpose.

When it comes to Branding there’s no one in a better place than the web designer. 

As our client you may be wanting us to come up with a logo for your business which we’ll be pleased to do. 

Once we have the design that you have approved we can then develop that design into business cards, letterheads, compliments slips, pull up banners, mail drop leaflets and the such like but only if those items are a requirement for your type of business. 

Some businesses need them and some don’t.

As an SME you probably already have a website and recognise the importance but perhaps you’ve had it a few years now and it needs refreshing.  You may have noticed that new websites are more fashionable, the pages turn so much faster and the programming can do so much more than has been possible previously

All our sites now are mobile friendly.  Google made it clear some while ago that sites that were not mobile friendly would be penalised when being searched from smartphones. 

Perhaps penalised is not the right word it’s simply that sites that are mobile friendly will feature above sites that are not – so it probably comes down to the same thing.  If your site is not MF then you may want to do something about it as the amount of web surfing nowadays from mobiles is rapidly increasing and you need to be found there as easily as with a desk or laptop.

It’s worth checking our economically priced packages because a new website only has to bring in a few more deals by a few more customers and it could well have paid for itself – perhaps one of the best investments you are likely to make.

Built in to all our premium websites is a software program designed to get the best possible SEO (Search Engine Optimisation) results for your website.

Accomplish More with WordPress.

What is a WordPress platform?

To understand what a ‘platform’ is in non-webdesign terms, it’s probably best likened to the chassis of a car.  Now a chassis forms the basic shape but without a body it looks nothing so on our platform we put a ‘theme’ or a ‘page builder’.  The page builder on a platform can take various shapes in the same way that a chassis can take various bodies.  At one time the Ford Mondeo was on the same chassis as the Jaguar.  Then the body may require different upholstery or even hand stitched leather.  In website terms that means we might add plugins or extensions to our page builder.  So with these three basics, the platform, the page builder and the extensions we can handcraft a website that will have a lot more functions and be exclusively yours.

Who is WordPress?

The chances are you’ve not heard of WordPress as they do no advertising whatsoever and yet amazingly enough it’s behind almost 810 million or 43% of all websites around the world.  It’s also behind 59% of all e-commerce sites as well. And it’s increasing that percentage all the time as more and more website owners are changing over and asking designers to use WordPress for their next website. 

More than one third of website owners around the world cannot be wrong.

Very simply that means that WordPress is becoming the standard but no two sites will look alike as its open source software means it can be adapted to look the way you want it – to represent the shop window of your organisation. Just look at our portfolio to see what we mean.

So, it’s not only the most popular and the most reliable but it also has the easiest of CMS (content management systems) meaning with our personalised training programme lasting under one hour, you will be able to edit it yourself – change text and images at will.

Now, couple that with super fast hosting, site encryption and a sensibly priced package and you have the perfect answer for your website.

What about individually developed platforms

Now just the other day we saw one of our competitors extolling the virtues of their own home built platform and how it would do everything that WordPress would do but surely that gives an immediate problem. 

What happens if they fail to give you the promised service?  What happens if they should cease business?  They are the only people who understand their platform and the only people who have the ‘key’. 

When you have a WordPress site, you can go to more than any one of a dozen designers here in Norfolk, let alone hundreds across the country, and any one of them could handle your problem or query or updates.  And that means we have to work even harder to ensure you don’t leave us – but that’s the way we like it.

You can learn more about WordPress on their website and how it was established in 2003 and is now the most dominant force in the website world. In building your website for you on WordPress we are happy that we are giving you the best possible start in getting your business noticed.

Search Engine Optimisation

Built in to all websites will be a considerable amount of SEO or search engine optimisation to ensure you are easily found by Google and other search engines. 

That fact applies to all our websites where we have a software program which is literally plugged in to your website to ensure we get the very best results from the words and images on and within your website. 

Although in most cases you will supply the text for the pages, we will ensure the words used are dealt with in the best possible way, optimised in fact, for SEO results and what better way to do that than to utilise a software package made for the purpose.

These are just some of the SEO factors we check:

• All page links will be tested to ensure they lead to a correctly formulated page or website.
• We will ensure wherever possible that the focus keyword appears in the first paragraph of the copy.
• We will ensure the focus keyword is of sufficient density within the text to be recognised as a keyword without being repeated too often and therefore considered spam..
• We will set a meta description to contain the focus keyword.
• We will ensure a meta description is of a proper length so not to be truncated.
• We will endeavour to have the focus keyword appear in as many subheadings as possible.
• We will ensure the alt attributes of images contain the focus keyword.
• We will encourage or write text to ensure a minimum of 300 words per page minimum.
• We will always have search engine friendly page titles with a suitable length that fits well with the page content and heading.
• Focus keywords will where possible be unique to the page they refer to.

Your site will provide you with statistics so you will know the numbers of visitors and the number of page hits you are getting as well.  When your site appears on Google or Bing they do so with words from your website. 

We will show you how you can control the words that Google or other search engines actually display – to coin a phrase; you can take back control.