Bluesky-e is a highly experienced and successful web design and digital marketing agency based in London and with clients across the UK.
We have over 10 years experience in helping businesses grow by harnessing the power of marketing.
Our team have designed and developed hundreds of websites and successfully managed digital marketing campaigns across a wide range of business sectors.
Today, it’s not just about great website design, it’s about your whole digital marketing strategy and how to maximise your share of the online marketplace.
Our friendly team have the knowledge and experience to tailor an overall campaign that suits both your budget and helps achieve your business growth objectives.
Our web design team understand that a creative, well designed website can transform the way that your customers see your business and make it stand out from the crowd.
By combining strategy, creativity and technology with a focus on driving sales, we work closely with you to create a website design that will capture your audience’s imagination and engage them in a powerful online experience.
Great design doesn’t just deal with the visual experience, it also needs to help make things work well. Our designs look great and they are practical, functional and appropriate to the needs of your business.
WordPress is the world’s leading open source content management platform and provides a solid foundation for a web design project.
One of the benefits offered by WordPress is that it provides access to a very wide range of excellent design “themes”.
Our web design team can customise these themes to reflect your business branding or create a totally bespoke mobile friendly design.
If you are a start-up business with a limited budget, a website design based on a WordPress theme provides an affordable approach, especially when combined with the wide range of “add-on” functionality provided by WordPress.
If you need a website design that uniquely enhances your existing business branding, our highly creative design team have the skills to create visually attractive and completely bespoke website designs.
By including interactive functionality with a bespoke website design, our objective is to provide your business with a lead generating marketing platform that helps your business grow.
With the continuing growth in the use of tablets and smartphones to access the internet, it has become essential that your website has a design that can be viewed easily, regardless of the device being used.
Bluesky-e provides both responsive web design and, where needed, a mobile website to ensure that your website visitors can easily navigate and access the information they need while they are on the move.
A further benefit is that Google now rewards websites with a mobile friendly design, by giving them higher ranking positions.
SEO is also a big area we focus on as part of our skillset. Whether you need to generate more enquiries or win new orders online, investment in search engine optimisation (SEO) is widely regarded as one of the most effective ways to grow your business.
Bluesky-e is an SEO agency with over 10 years experience in running successful search engine marketing campaigns. We do this by employing search engine optimisation techniques to guide the website development process.
To be successful in the long-term, an on-going campaign is needed that combines organic SEO with both an effective PPC advertising on Google Adwords or Bing.
Coupled into this is PPC. Achieving high rankings in Google organically through SEO is by far the most cost effective way to increase your website’s traffic.
However, this can take time and if you need instant results a pay-per-click (PPC) campaign using the Google Adword system offers an alternative approach that can generate a good return on investment.
The main benefits offered by a Google Adword PPC campaign are:
Running a successful Adword campaign requires a combination of skills and, as a leading PPC management agency, our team have the technical experience and analytical expertise to develop highly targeted and cost-effective Adword PPC campaigns.
With over 10 years of experience in the setup and management of AdWords campaigns, we are confident that we can generate your business a good return on investment through PPC search advertising.
Our range of Google Adword PPC services includes:
Whether you’re a start-up or an established business we have successful experience in creating highly targeted Google Adword campaigns for companies across a wide range of industries.
The SEO Process
Initial Analysis
We adopt a consultative approach to SEO and this includes an initial research and analysis period to both establish your business goals and agree the objectives for the search engine optimisation work.
Keyword Selection
The next stage is detailed keyword research to understand the search terms used by people searching for your products or services in Google and other search engines. The outcome of this research is the selection of a set of keywords to be targeted on your website.
Website Architecture Design
Although the structure of your website needs to be logical and easy to navigate by visitors, the overall architecture also needs to reflect the main keyword terms identified at the keyword research and selection stage. We use the results of the keyword research to create a site map that effectively targets the keyword selected during the research phase.
Content Strategy
In recent years, the depth and quality of the content on your website has become increasingly important. Relevant, insightful and valuable content will naturally result in a growth in the number of links to your website and well written content also has a key role to play in maximising the rate at which visitors are converted into enquiries or orders. For this reason Bluesky-e provides both content strategy consultancy and content creation services to regularly generate fresh content as part of an overall digital marketing campaign.
Analysis and Reporting
We believe it is important that you have full visibility of the digital marketing services we are providing. At the outset we agree a plan which is delivered in blocks of 12 months at a time.
At the end of each month we provide a report showing visitor activity and ranking levels and at the end of the 12 month period we carry out a full review. This includes the progress being achieved towards campaign objectives and provide recommendations on the activity to be carried out for the next 12 month period of campaigning.
Our objective here is to give you the confidence that the budget you invest in digital marketing is money well spent.
As an experienced digital marketing agency we believe social media marketing should be fully integrated into your digital marketing mix by helping you to develop your strategy, helping to set-up your accounts and profiles, then working with you to ensure you maximise engagement opportunities.
Social Media Strategy
It’s easy to add posts on social platforms and many businesses are active on social media without necessarily having a sound social media strategy in place that ensures that they obtain maximum benefit. Our approach is to discuss and agree your objectives for social media and then agree with you a strategy that will ensure maximum engagement and help drive visitor traffic to your website.
The first step is for our team to gain a thorough understanding of your brand and business goals. We carry out in-depth research into keywords and your competition to develop a social media marketing plan that includes recommendations on:
The objective of the social media marketing plan will be to develop your brand awareness, develop engagement and positively contribute to your overall digital marketing activities.
The goal of content marketing is to position your business as a leading authority within your particular market sector by providing valuable information that your customers and prospects will find useful. With the benefits far outweighing the costs, content marketing is commanding an increasing percentage of marketing budgets and the development and implementation of a sound content strategy is essential for the success of your digital marketing campaign.
What is Content Marketing?
According to the Content Marketing Institute “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.”
To be successful your business needs to develop a content strategy that reflects the needs of your particular market sector and your products and services. Having determined your strategy your content needs creating, promoting and distributing, again using the best channels to suit the needs of your particular business.
We believe content marketing should be at the heart of your digital marketing strategy.
Why is Content Marketing Important?
According to many industry commentators the growth in importance of content marketing outstripped all other areas of digital marketing during 2015. This is because content marketing provides a great way to engage with prospective customers by providing them with the knowledge and information they need during the process of making a purchase of just about any product or service.
There are three main benefits provided by content marketing:
