Art Division is a multi-award winning digital marketing agency specialising in the property market.
Our typical clients are well established estate or letting agents or other property professionals, with exceptional local reputation and track record.
We enable them to take this reputation and marry it with their online marketing, attract more prospecting clients and compete with the bigger players through the new and proven marketing techniques.
We act as an extended digital marketing department to property related businesses, such as estate and letting agents, property developers or suppliers to the property industry, focusing on increasing their brand exposure, lead generation and assisted conversions.
One in four of all websites on the internet are powered by WordPress (26.4% to be exact: w3techs.com), it is the most widely used blog and Content Management System (CMS) platform in the world.
With patrons such as The New York Times, Vogue, People Magazine, National Geographic and Forbes, companies both large and small are experiencing the benefit of the unlimited resources and flexibility of WordPress, whose easy to use, open source CMS provides a framework that can be utilised whatever the budget.
Art Division has a wealth of experience implementing and developing WordPress, and the technical skills to assess and meet your company’s needs with the best approach based on your goals and budget.
In addition to our custom themes, we specialise in the design and integration of any of the Thrive Themes – a range of conversion-focused WordPress themes built for speed, readability, and clarity.
The Thrive Themes are perfect for businesses who want to turn their website into a marketing, lead generation machine.
We’ve all been there. You visit a site on your desktop computer and it looks great. But that same website on your tablet is not so pretty, to say the least.
On a mobile it’s even worse! You find the pages hard to read unless you zoom in, and scrolling is also a problem.
Further to that, a lot of features don’t even work. This is because the site you’re looking at is not responsive and therefore doesn’t adapt to the device you’re viewing it on.
In 2014 the numbers of users browsing the Internet from a mobile device outnumbered desktop users, and today that gap is widening ever further.
This is why it’s crucial your website is devise-responsive, so customers are not deterred from buying your products and services when browsing your website from mobile devices.
The rapidly evolving landscape of web browsing means that user expectation is also changing – people want to be able to browse the web easily from whatever device they’re on.
They want your web pages to load fast and the user experience to adapt according to the device screen.
With responsive website design, the optimal page layout for the browsing device’s screen size will be automatically selected and so navigation around your site becomes easier.
Over recent years, responsive design has grown massively in demand. It is key you adapt to the changing technological landscape and that your website is optimised for mobile usage.
It’s reported that 3 in 4 internet users have a social media account.
Most vendors, landlords, buyers or tenants will spend a significant proportion of their life online.
1 in 5 mobile minutes is spent on Facebook or Instagram.
This opens up significant advertising potential, giving businesses the chance to target a vast percentage of the UK population at the awareness stage of the customer journey.
Social platforms include everything from Facebook, Instagram and Pinterest to Twitter and LinkedIn. Each has a unique offering, tailored towards varying audiences.
Social media marketing can be time consuming and it isn’t always easy to ensure your ads are pitched in the right way.
Our team of experts have years of experience in researching, planning and creating innovative social campaigns that align with core business objectives and achieve fantastic results.
At Art Division, we don’t believe in a platform specific approach. We believe in audience-based strategy.
Simply put, we run our campaigns where your customers are. We invest the time required to fully understand your business, audience and primary goals and use our findings to form a cohesive digital strategy that’s right for you.
We can work with your in-house team and any external partners to provide you with the services required to give your campaign the best chance to perform.
There are many social channels out there but there are 4 main channels that bring the best results for estate and letting agents and businesses within the UK property sector. These are:
With over 2 billion users worldwide, having a presence on Facebook is as important as having a presence on the Internet. We can set up, produce any design work and manage your Facebook Page so that you get maximum engagement with your customers and prospects. We have vast experience in running paid ads on Facebook for estate and letting agencies and property developers, and have close relationships with data providers such as Experian and TwentyCI who make our reach more laser pointed.
Instagram, also known as Insta, is a photo and video-sharing social networking service owned by Facebook, Inc. It has 1 billion active users (as of June 2018) and is the second most engaged social network. But posting photos of your regular properties for sale won’t cut it on there. You need a consistent strategy and engaging visual content.
X (AKA TWITTER)
From hashtags to retweets to followers and trending topics, we understand how best to engage with the millions of registered users of this microblogging revolution. From the setup of the account to any questions you need answering, our social media managers are on hand to help you out every step of the way.
As the business directory of the Internet, LinkedIn has become one of the most important networking tools a company in the 21st century can use. We understand how to best utilise this site to help businesses and can help you set up your profile, link it to other networking sites and find and join relevant groups. As with everything we do, our aim is to get you as much traffic and as many relevant leads as we can, as well as to ensure you’re the top authority online when it comes to your areas of knowledge.
The aim of a daily social campaign is to engage with a wider audience of relevant personas in order to familiarise them with your brand as well as to inform existing or potential clients about the services you provide while building the company profile as an industry expert.
The campaign will encourage visitors to the website, post engagements and increase in followers.
As a B2B company ourselves, we leverage the experience and insight we have in this sector. We use the latest techniques to build your online visibility, boosting presence in a crowded digital marketplace by making your brand’s story a fascinating tale.
Whether you require mobile-friendly website design and development, a profitable digital marketing strategy, or an effective PPC campaign that delivers a return on investment, successful digital marketing strategies for B2B brands should focus on brand perception. Our approach is based on building awareness, engagement and conversion of new b2b clients.
WE DELIVER SUCCESSFUL B2B DIGITAL MARKETING CAMPAIGNS BY:
