Abacus is an award-winning Software as a Service (SaaS) provider with unique proprietary Customer Data Platform (CDP) and Digital eXperience Platform (DXP) offerings. 

We help brands and communities improve revenue and engagement with personalised digital experiences and offers. 

Webvision Cloud is an award winning GDPR-compliant Digital eXperience Platform (DXP), comprising a professional mobile-friendly website, an enterprise-class CMS and a market-leading audience engagement database – all in the cloud. 

Content and information is the ultimate driving force behind the customer experience.

This can take several forms of media such as articles, images, graphs, audio and video files.

However, providing a highly engaging and personalised experience relies on strong CMS platform capability to deliver the right form of content to the right part of your audience at the right time. 

Websites today are more than just websites, they are platforms in which organisations do business and engage with their audience.

Organisations need to be able to provide a truly immersive and engaging web experience that is personalised and relevant to the end user. Because of this, now the CMS driving a site plays a pivotal role in the end-to-end customer experience delivery.

It needs to be able to gather real-time behavioural data and learn from customer interactions in order to understand and guide customers to the content and information they are looking for. 

We are well established in the B2B publishing sector with over 20 years of experience enabling digital transformation.

Our specialist platforms and services manage digital content, websites, paywalls and subscription bureaux for major publishers and also provide sophisticated Single Customer View and membership engagement functionality for major professional institutions and brands.

At Abacus, we’ve created a team of highly specialised consultants with unrivalled experience in developing all aspects of online strategy – many with proven track records of building successful digital businesses themselves.

Digital Commercial Strategy

Our team can help you to research, test and define your digital offering, design and develop the commercial model and then take your plan to market. And once you’ve launched we can assist in developing tools to monitor success and results.

Content and Production Strategy

Making the most of your content assets and the teams that produce them are core factors in delivering digital success.

Our content and production specialists can help you identify and nurture your digital pioneers and then implement structural and process changes required to move your business forward.

Subscription and Renewals Marketing Strategy

Continuous payment models are key to building a sustainable online content business.

We can support you to identify your key audiences and prospects and then design the conversion funnels and upsell paths that will turn them into long-term, highly profitable customers.

Site Optimisation Strategy

Providing a compelling and consistent user experience regardless of platform or device is central to building brand loyalty and optimising customer spend and retention.

Our UX experts understand the intricacies of the digital design process and can also help your teams to develop those skills in-house.

Systems Integration Consultancy

Barriers between systems often stifle digital innovation whereas bringing customer data together can provide a powerful source of business intelligence and accelerate commercial success.

Successful integration is the key and we’ve developed tools and techniques that can deliver the potential of big data into your business.