The Usual Studio specialises in designing visual identities, creative strategy and content for culture, arts and fashion clients.  

Every story deserves a good listener.

Charlee works closely with clients to understand their story, industry and objectives before crafting a visual identity that illustrates their brands personality, attracts audiences and builds engagement - at every opportunity.

Perhaps you want to focus on content and launch a brand magazine?

Design a newsletter, or need help writing and editing blogs?

Maybe you need a creative to work together on your brand positioning? 

Branding services: Brand identity, visual language, tone of voice, copywriting, marketing strategy, content strategy, content creation, illustration, brand publications, brand guidelines.

The Usual Studio was founded by Charlee Sully in 2007. I have 14 years experience; working in-house, for a design agency and self employed for the last 10 years.

I work closely with clients, ask insightful questions and listen carefully. Developing ideas with everyone from entrepreneurs, publishers and fashion designers to restaurants.

Always creating work which shows personality, tells a story and engages audiences. 

Charlee works with clients to ensure their brand connects, informs, influences and entertains audiences, whilst complimenting the rest of their visual identity, whether that's on-screen or in-print. 

Available on a freelance/consultancy level, I can offer a flexible, responsive service. Either working with your team, or from my studio in Coventry, whichever suits.