Rusty Monkey was formed to bring together the creative collaborations of its founder directors.
Matt was a freelance graphic and web designer, with a keen interest in animation, music and games technology. He began work as a magazine layout designer and also worked for a local photographer digitally restoring photographs.
Russ was mostly doing contract positions in web and CD ROM development. Russ shared Matt's enthusiasm for game design and they worked together on some early games using Shockwave.
Chris was working as camera operator for the BBC. With a history of branding work, pre-press and photography to complement his video work he was well placed to collaborate with Matt and Russ to offer a wide range of services from the fledgling company.
Here at Rusty Monkey we have gathered together a unique group of people with diverse and specialist skillsets. From BBC trained camera ops to skilled cross-platform developers to creative designers and animators.
This all adds up to being able to offer a comprehensive, holistic solution for any creative or technical need.
Our core philosophy is that if our clients succeed then so do we. While we are more than capable of building that killer eCommerce store for you we always try and build an ongoing relationship to make sure that the site we build, the video we shoot, the creative we provide translates into some form of success for your organisation.
We believe in partnering with our clients to help improve their internal and external communications.
Be ahead of the game. We're passionate about helping our clients embrace the power of the web to build a memorable and lasting online presence.
Stunning design and visionary development help us to provide the most forward-thinking and progressive web services to everyone we work with. Start your business' web revolution today.
A big part of your website is getting visitors to your website.
Online marketing is the activity of promoting your organisation, brand, products and services through a range of activities with the intention of improving your overall digital footprint. It is generally broken down into 5 sections
It should endeavour to attract quality website traffic, build your brand and connect your organisation with your audience.
Branding is all about reaching into your audience's hearts and minds and planting an image of yourself, or your organisation, that evokes a specific feeling. How do you want your audience to feel?
A brand is more than just your logo, it's your reputation, your values and your identity. The most successful brands are the ones that are consistent, focused, and different. Are you ready to stand out?
Improve your brand and promise to your audience. A lot of websites just shout about what they offer, often in a sea of noise with other people shouting similar things.
In our view, good web design should always start with your audience. Give them the best experience, advice and content, and use branding to make a deeper connection.
Online marketing is the practice of advertising your organisation using internet technologies. It has replaced print, TV and radio advertising as the most important and prominent method of advertising for almost every business in the world. It's a vast topic, because the internet is a vast place.
What's important is building a strategy that will bring you results. This is all about understanding your audience and strategically deploying budget and activity in the right directions and with the right content to get the best engagement. This can take time to get right.
WHY CHOOSE ANIMATION?
Animation is a powerful marketing tool, especially when tackling sensitive or complex topics.
With animation, you don’t have to restrict your imagination; the possibilities are far reaching, and there is more scope to experiment with different styles and effects that are consistent with your brand - making something completely unique to you. Bespoke animations can help your business to stand out whilst looking consistently professional. Not only that, animation is universally understood by audiences throughout the world, from young children to adults - and leaves an equally memorable impression on all.
You might want to choose animation if you’re looking to raise brand awareness, explain a process to your audience, or launch new products. Uploading well crafted animations to digital platforms, in an age of heavy content consumerism, gives you a better chance to get people to stop scrolling and take notice, and ultimately increase your digital sales.
You might also find that once one animation has been created, elements of it can be reused or templated for other promotional items or marketing purposes, making it a cost effective option in the long term.
HOW DOES ANIMATION WORK?
We will kick off our animation project by discussing with you your goals and budgets. Depending on how much budget you have, we will recommend the right type of animation for you. We will discuss the purpose of the animation, such as where it will live, who the target audience is, what the main message we want to convey is, and so on. It’s important to fully understand why we’re creating this animation before we get started.
From there on we will collate ideas for the style, find a few potential soundtracks, and write a first draft script for the piece. Once those are approved, we will refine the script and create a storyboard to go alongside it. A storyboard is a document with roughly sketched out visuals to match the script. It helps us visualise how the final animation will play out.
We will then start designing the characters and/or graphic elements that will be later animated. Once the designs and style are signed off, we will deliver a 6 second fully-refined sample to showcase exactly how the final animation will end up looking.
When the 6 second sample is signed off, we will proceed to create a first cut of the animation. Finally, we will collate your feedback and deliver the final cut.
