Welcome to FMS.  

As a marketing agency the two questions we’re most often asked by businesses are:

“How much should we spend on marketing”

“What should we spend our marketing budget on”?

Both these questions are valid. But, for your marketing efforts to be truly successful there is one simple question you need to ask first:  There are more marketing opportunities for businesses than ever before.

So many different channels compete for attention - from social media and content marketing to SEO and PPC and beyond.

Each is often positioned as being the vital ingredient for a successful business. 

Every business likes to have a healthy sales pipeline. Knowing where your next sale is likely to come from helps give peace of mind, a feeling of security, and the promise of a successful future. 

Marketing is about producing results and a ROI for you, our customer.

So, in an increasingly complex world how do you put together a lead generation strategy that works for your business?

Successful lead generation strategies need to take into account the key differences between business-to-business marketing and consumer marketing. Typically, business-to-business marketing:

• Has a longer decision-making process
• Has a greater number of stakeholders / interested parties
• Involves longer term relationships
• Has a smaller pool of leads
• Requires deeper technical knowledge

Consequently, to be successful, business-to-business marketing strategies are likely to need more 'up front' investment and take a multi-channel approach (to engage with customers at different stages of the decision making process).

They will also need to demonstrate how a business, product or service adds value to people's lives, show how it is different to others and talk to people interested in what it has to offer with messages that they can really relate to.

These opportunities are a good thing and there’s no doubt that some of them can play a more important role in the success of your business than others.

Search Engine Optimisation

Using a combination of techniques (see below), we can help you optimise the content and structure of your website to drive quality organic traffic and boost its search engine rankings.

• On-page SEO
• Off-page SEO
• Keyword research
• Competitor analysis
• Link building
• Content creation 

SEO - Why It Is Important

According to a recent report by Backlinko the number 1 search result in Google gets 27.6% of all clicks and the top five results get nearly 70% of the total traffic.

Organic search continues to be the main source of trackable website traffic. Research from Brightedge determined that organic search makes up 53.3% of all web traffic.

Some interesting statistics on search results:

• Position number 1 gets a Click Through Rate over ten times higher than a ranking at position number 10.
• Position number 2 will generate an average of 3x more clicks than a result in position number 6.
• Results on the second page of Google have a Click Through Rate of less than 1% for each position.

SEO also:

• Delivers the best conversion rates as people actively searching for the problem you solve - or your products or services – are directed to your website.
• Is one of the best and most cost-effective way to increase your brand awareness and your business’s reputation.
• Works around the clock
• Is a cost-effective, long-term investment. SEO is generally more economical in the long term, with better Return On Investment than Pay Per Click advertising
• Provides measurable results. You can track key metrics like website traffic, keyword rankings, bounce rates, and conversion rates and use the insights to improve your SEO strategy.

Why use us for your SEO?

Using our expertise and experience we can get better results for you more quickly. We know what will work well and the best combination of techniques to use to get the best results.