EWDM
Board level freelance/consultant brand manager - Proven track record in delivering:
• eCommerce communications - B2C - Channel marketing
• Bringing brands to market, guided Isle of Skye Distillers to a top 10 Gin brand
• FBA Amazon expertise - European, Australia and USA marketplaces
• Producing distinct & relevant marketing activities across the mix - experience counts
• Strategic design and communication planning
• Marketing campaign delivery and implementation
• Development of new products/brand extensions to market
• Strong strategic thinking and creative judgement - A CAN DO attitude
• Building partnerships with stakeholders- supply chain and other brands
• Building partnerships with agency networks - budget planning and campaign implementation
• Developing international wholesale opportunities with deep brand USP's at local levels
• Delivering global brand licences/franchise models - brand management implementation
• 'White label' product planning and brand management.
I have done the above for: Sons of Amazon Coffee, Border Biscuits, Isle of Skye Distillers, McCallum Whisky, Chisholm Hunter, Glenmorangie, Orkney Gin Company, Gretna Green, Coffee Conscience, VisitScotland, Orkney Tourism Group, Wonderbra, Energizer Batteries, Tom Ford, Alexander McQueen, Hotelier International and Italian Aroma Coffee.
Visiting speaker to the Marketing Society of Glasgow University.
Mentor to DJCA year 3 students on placements.
Great Taste Awards - Member of Judging Panel - London/Dorset
2015 - Conde Nast - Destination awards. Winner for Orkney Tourism Group.
2017 - RAR nominated/finalist, Packaging.
2017 - RAR accredited
2017 - Scottish Gin Awards - marketing category - Finalist
2018 - IOSD 2 x World Gin Awards - Silver
2018 - IOSD voted top 10 gin brand by Gin Society Scotland
2018 - 3 x Scottish Gin Award Nominations including 'Innovation of the year' for Tommy's Gin