PR Options is an established PR consultants specialising in business-to-business PR. Our B2B PR agency and media communication skills have helped our client’s realise their business potential through improved brand recognition and increased market awareness of their company, products and services.
The consultancy was founded in 1991 as a dedicated business to business PR agency to support organisations seeking engineering press relations and technology PR as part of their overall communications and marketing strategies. Some twenty years on the business model of PR Options has evolved with the advances and changes that the new media provides, ensuring we can deliver our clients truly integrated communications - from strategic PR planning, pro-active press relations, technical writing and advertising as well as on-line marketing – in the UK and mainland Europe.
For more than twenty years from our Kent/London based offices we have been developing and implementing successful press relations and media campaigns – with key emphasis on industrial and engineering public relations and technology PR in the UK and throughout mainland Europe for industrial B2B organisations, addressing the trade and technical press as well as national, regional and local media.
Much of our success stems from the fact that all work is undertaken in-house, from planning, implementation and management of each campaign including writing technical PR such as product press releases, case studies and feature articles as well as graphic design and media management. We can work from a written or verbal brief to produce a Communications Strategy best suited to achieving a company’s goals and aspirations within a given budget.
Public Relations continues to be the most influential communication tool with regard to achieving company objectives and marketing goals. Public Relations, or PR, is about creating greater market awareness, protecting your name, improving customer perceptions, it is also about image and increasing sales opportunities.
For publicity campaigns to be successful there should be clearly defined objectives. We work closely with our clients to help prioritise campaign goals around which a strategic communications programme can be structured.
As an established PR consultancy we look to work with industrial sector organisations in the UK and mainland Europe. Having identified and agreed on core objectives, the make up and direction of a campaign will be developed around actions such as:
