Paul McPherson is a designer with a unique combination of experience and creativity.  Paul developed his conceptual skills while working for the leading advertising agencies (JWT, TBWA, CDP, and BBH) as a visualiser on accounts for After Eight, Smarties, Lego, British Rail, Seat Cars, Ford Europe, Rolex Watches, Burger King and Coca Cola.  Paul works on projects large and small.  Paul has a Master's Degree in Design Leadership where he researched and completed a paper on the use of designers as a strategic resource for business development and growth.

Paul has worked for many London design agencies including  Sedley Place Ltd as Senior Designer where he worked on accounts for Cliveden and Gleneagles Hotels, Johnnie Walker, Smirnoff and to continue his work with Justerini & Brooks Ltd.He started his own business in Soho London and joined forces with the leading designer Howard Waller. They worked together for many of the top spirit brands, such as J&B Rare, Smirnoff and Baileys, their work included the development of brand identities to on-shelf packaging, and this work won them the IDV Partners Design award four years running. Other clients included 3i, WHSmith, Dunhill, Justerini & Brooks Wine Merchants and Benenden School.