NextBigThing was established in 2002 as an independent multi-disciplined creative consultancy. We have an award winning track record in creating perception changing brands. At NextBigThing the brand comes first, we don’t believe in sacrificing long-term brand values for short-term marketing gains. By keeping the brand at the centre of everything we ensure that we create solutions that achieve marketing goals without damaging the value of the underlying brand. We do this by using our tried and tested process:
Our clients benefit from a full service offer, delivering meaningful solutions from concept through to completion in both digital and physical media, and in two and three dimensions. We start by investigating your business, your market, your audiences and your needs. Only when we truly understand the full proposition can we help you realise the potential in your brand. This insight allows us to develop big thinking: intelligent, strategic ideas that inform everything you do moving forward. Ensuring you speak with one clear ‘voice’. Brands are created every day – but few stand the test of time, and many never fulfill their true potential. Organisations that want brands built right from the start, that are capable of growing and achieving short and long term goals use NextBigThing.
When we are trusted to create a new brand by our clients – we believe that everything should be built on solid foundations, if you don’t get the fundamental basics right from day one, then anything borne from that work will be flawed and weak by design (or lack of it). Brands need to be nurtured and developed. This can involve a refresh or a complete renewal. Knowledge & understanding that ensures that you never sacrifice any of the brands positive values in the pursuit of addressing its visual challenges. Anyone can create a new look, but unless the underlying challenges are identified and addressed, this cosmetic change will not achieve the strategic goals for the brand, and could very well do long term damage.
With NextBigThing a strong brand is cornerstone of all our services, it dictates how and what we do. If projects do not drive brand benefit then they shouldn’t be done.