gm-design is a team of highly creative designers, content editors and project managers; working together to craft stunning marketing communications since 1996. We appreciate that no two brands are the same and that every client will require bespoke levels of support; some clients have a clear idea of the communication channels they require, whereas others need guidance in defining a relevant marketing strategy for their target market. We, therefore, tailor our services to suit each individual client brief, budget and time frame. Proficient in managing tight deadlines and handling the demands of multiple brands and company divisions, gm-design employ agile project management techniques to help us successfully deliver complex projects on time and on budget. It is understanding to the point of anticipating our client’s needs and working seamlessly together as a team that underpins our success. That is why our business is based on relationships…still managing accounts today that we took on over a decade ago!
It only takes seconds for your audience to form an opinion of your brand – it is, therefore, vital to approach branding not just as a name and a logo, but as a strategy, to ensure you achieve the right first impression. At gm-design, we work closely with our clients to gain a solid understanding of the brand’s history, product offering, audience and ethos. By developing an appropriate brand strategy, we are able to outline key values and a branding proposition, on which we can build a tone of voice, engaging message and standout identity.
We understand that retaining consistency across multiple countries and media requires a methodical and expert approach. gm-design has a proven track record of creating and working with highly-defined guidelines to reinforce a brand’s identity across all media channels, wherever it is showcased in the world. Having worked with some clients for almost two decades in developing their international branding and applying it within their business, the gm. team have become established brand guardians, protecting the delivery and on-going use of branding strategies.
Founded in 1996 by Greg Mason, Directors Mark Mirko and LC Robarts-Arnold took over gm-design in 2007 following Greg’s retirement, having both worked for the company for 30 years combined. Following two office relocations, a beautiful rebrand, and welcoming one very cheeky office dog into the studio, Mark, LC and the dedicated gm. team have taken the agency to new levels of exceptional client service and outstanding design.
The gm-design team are experts in creating beautiful, user-focused websites and digital applications, which offer stunning visuals and an engaging user experience. We provide services at every stage of the planning, design and development process, whether your existing website needs rescuing or re-skinning, it’s not yet currently mobile-ready, or the time has come for a brand-new design and platform.
The key to managing your digital presence is content control. We work with a wide range of content management systems, with particular expertise in open-source systems, allowing us to carefully work with our clients to outline their requirements to select the right technical platform for each project. It is important to us that each system is developed with easy-to-use administration tools that allow our clients to have an active role in their website’s maintenance. Alternatively, for those wishing to outsource their website management, we have a team of content creators and editors who will take care of everything to ensure the website is continually performing at its best.
For us, creating a website is not a stand-alone undertaking. Ensuring web analytics and an inbound marketing strategy is in place to track visitors and improve website performance is of great importance. It is this that gives the site its accountability and secures a sustainable return on investment for our clients.
