We are strategic in our creative approach and with every design project we take on, we aim to deliver results and ROI. We build long-term relationships with our clients and throughout a project, it is paramount to us that our clients are happy. The key to achieving this is careful project planning and constant, open communication. At Fuel Creativity, we are focused on building strong, collaborative relationships with our clients. We offer a complete end-to-end service. Whether it’s a corporate identity, a point-of-sale campaign, a website, a microsite, stationery, signage or a brochure – we have the expertise to deliver. With that, we like to build all of our projects on solid foundations. Therefore, before we even think about putting a font on a template, we research, scope, probe, listen and question until we’re sure of producing something that will get you the results you want. As a London-based creative agency, we pride ourselves on our advertising capability. The thrill of a fully formed great idea is any agency’s dream. The key to a successful campaign is to make people think and remember. In a world where marketing is all around us, it is our job to be innovative with ideas that shine-through.
Advertising, for us, is getting more exciting with increasing emphasis on viral campaigns, social media and internet advertising. Coupled with our digital know-how we are well placed to deliver cutting-edge ways to get your message seen by the right people. Sponsorship of events and guerrilla campaigns also allow new ways of advertising and building powerful brand-experiences.
Fuel has worked in the following areas:
We also thoroughly evaluate each stage of the project for possible risk. We test and double test through stakeholder interviews, consumer workshops and user-group sessions to deliver a campaign, website, brochure or one-off piece that will produce the greatest return for you.
As a business, we have worked with most of the industries you'd care to mention; entertainment, leisure, FMCG, media, pharmaceuticals, construction, property, industrial and music. We are proud to say that we can turn our hands to a wide range of sectors. This diversity keeps our creative approach fresh and builds on our knowledge as an agency. Our teams, who specialize in branding, design, advertising, digital, point-of-sale or search engine optimisation, love the challenge of working in a variety of business areas.
Whatever the creative project, we are always driven by the desire to innovate: We enjoy drumming up ways of enhancing businesses using cutting edge technology and like to stay abreast of what's new. And perhaps, most importantly, we believe in the power of good ideas. It's all very well making things look attractive, but strong concepts are what stay in people's minds and build brand-power. To ensure a brand is a success we work methodically in six stages – scoping, research, brand values, conceptual creation, implementation and support. We also make sure that our ideas are tested both before and after implementation – this means the final product is rationalised, measurable and marketable.
1. Scoping
Scoping is the preliminary measure. It involves workshops and stakeholder interviews. It ensures that the brand we build is based on solid, tangible understanding. We investigate deeply into the business requirements and long-term goals.
2. Research
We carry out competitor analysis and market research. Again, the brand has to be built on strong foundations. We gather statistics/observations and refine our brief in full consultation with our client.
3. Brand Values
We distill the information we have gathered into an easy-to-digest report. Defining keywords to describe brand personality, USPs and reasons underpinning them, key benefits to market, tone of voice, key message to market and brand strapline.
4. Conceptual creation and testing
We define three or four creative approaches to the brief, based on all of our research and discovery. This provides the opportunity to explore ideas that emphasise various elements of the brand values. For each route we produce moodboards, colour-palettes and logos as well as high-level visuals for stationery, imagery, packaging, web layouts, adverts, signage, uniforms, interiors etc. We prefer to carry out tests with target groups and use this feedback to fine-tune the final design. One approach may be preferable to the others, however, it is usual that elements from more than one concept can be integrated into the final developed route. The initial routes can be tested by target users/consumers to help refine the final brand identity.
5. Implementation
Once we have an agreed logo, colour palette and look and feel we start to build your brand by applying it to the required marketing materials. These may take the form of printed materials, Brand Guidelines, design and full-build of websites, presentations, signage, uniforms, packaging, posters, banner adverts, photoshoots, illustrations etc. (Please see our Print, Digital and Adverting pages for more details).
6. Support
We like to stay with you after the brand has been realised, providing support and advice to ensure that you’re happy with how everything works. We produce brand guidelines that help to keep a new brand strong, but its most important to us to be able to oversee a brand\'s growth and adaption over time. We consider ourselves as brand guardians and wish to maintain a long-term relationship with you to ensure that the brand is continuing to work well for your business needs.
To sum up, here's what's important about us:
1. We build long-term client relationships
2. We plan projects thoroughly for efficient delivery
3. Our spectrum of experience across sectors keeps our creativity fresh
4. We use cutting edge technology and techniques to enhance our clients' businesses
5. We are strategic and our ideas and products aim to deliver ROI for our clients
