Welcome to FMS.
As a marketing agency the two questions we’re most often asked by businesses are:
“How much should we spend on marketing”
“What should we spend our marketing budget on”?
Both these questions are valid. But, for your marketing efforts to be truly successful there is one simple question you need to ask first: There are more marketing opportunities for businesses than ever before.
So many different channels compete for attention - from social media and content marketing to SEO and PPC and beyond. Each is often positioned as being the vital ingredient for a successful business. Every business likes to have a healthy sales pipeline. Knowing where your next sale is likely to come from helps give peace of mind, a feeling of security, and the promise of a successful future. Marketing is about producing results and a ROI for you, our customer.
So, in an increasingly complex world how do you put together a lead generation strategy that works for your business?
Successful lead generation strategies need to take into account the key differences between business-to-business marketing and consumer marketing. Typically, business-to-business marketing:
Consequently, to be successful, business-to-business marketing strategies are likely to need more 'up front' investment and take a multi-channel approach (to engage with customers at different stages of the decision making process). They will also need to demonstrate how a business, product or service adds value to people's lives, show how it is different to others and talk to people interested in what it has to offer with messages that they can really relate to.
These opportunities are a good thing and there’s no doubt that some of them can play a more important role in the success of your business than others.
