Our sense of curiosity brings brands to life strategically, creatively, and digitally – we build brands and give them an interactive expression.
We create how brands think, feel, look, talk, act and respond across all touch points, and make it a pleasure for your audience to experience them.
We consider every aspect of a brand’s visual and verbal language. We work with clients to build and strengthen emotional connections with brands.
It’s the discovery of something different, something unexpected or completely new that can launch or reposition a brand. Or simply give it a little dusting off.
We use our sense of curiosity to unearth valuable insights to deliver stronger, more effective work. We believe it’s this kind of thinking executed with real craft skills that drives brands forward.
That little adrenaline rush, that intense debate, that collaboration of determined minds. Take a look. We’ve enjoyed every single challenge.
We challenge organisations to reassess the way things are done. Together we build your brand, define the positioning, and create how consumers can experience it. Meaningful thinking becomes tangible through design and behaviour-changing creative ideas.
Communications are a natural progression for us. We are best placed to bring brands to life.
Curiosity gives permission to ask questions. Dig deeper, find out, uncover, evoke, wonder, ponder, explore, experiment. It goes hand in hand with creativity. Being curious means we never settle for obvious.
We help you be curious
About yourselves, your audience, your competitors, your ambitions, your future. We inform where you sit in the landscape. Where the white space is. The opportunity you should ‘own’. Then we help you rise above Same.
The fun of friction
Wouldn’t the world be dull if you always knew what you were going to get? It takes different people with different skills and different perspectives to make a project interesting.
That’s why for over 20 years we’ve welcomed the twists and turns, and healthy debates along the way.
How we stay curious
The way we work is just as important as the work itself. Our culture is shaped by our four values: Be Curious, Make it Happen, Solve it Together, Have Fire in your Belly.
It’s these principles that have created our ambitious, open, caring, dedicated, kind, tenacious, and talented team. And it’s how we will hold ourselves accountable in order to get better and better.
Our values create an environment for us to push boundaries, create remarkable work, and build a better world. Read on as MD, Nikki Fraser, outlines why and how we codified our culture here at Curious.
At the end of 2022 we reached a pivotal point. We were delivering fantastic work, delighting our clients and seeing our way out of what was, of course, a very challenging couple of years.
But if we’re really honest, we also had some inconsistencies in our approach that created a strain on how we worked together as a team. So we took a breath. And started to try and ask the same questions of ourselves that we did for our clients:
“What makes us important?”
“How are we any better than the other agencies out there?”
“Why do we show up to work every day?”
These questions were naturally quite tricky to answer by ourselves (it’s the position the majority of our clients find themselves in when they come through our door).
What is it we truly value as a team?
What is it we need to hold ourselves accountable to?
We were determined to put our finger on the answer, and avoid the classic pitfalls we see all too often – words on a page that may or may not be added to a website (we’re holding ourselves accountable for this not to be the case here!)
For the first time it felt glaringly obvious that we needed our own set of company values. Statements that everyone, regardless of who you are on the team, can be held up to.
A reminder of how we arrive at our best work and enjoy it as well!
We agreed that our values (funnily enough) had to meet the same requirements as the ones we work on with our clients…
Realistic – We won’t all be good at them right away and some will come more naturally than others but everyone should be capable of achieving them.
Restrictive – At times they should feel difficult and constrictive, even stop us from doing things altogether. If they don’t, what purpose are they really serving?
A choice – If they’re realistic it means we have a choice in every situation whether or not to use them. Frankly, choosing not to just isn’t acceptable.
Here we go…
Be curious
This value is about creativity.
Ideas are the very core of what we do here, and we believe they can be found everywhere, by everyone.
We always aim to surprise and delight and we hold ourselves up to that standard. It means we always need to be prepared to question and push ourselves to find the right answer, not just the first one.
Make it happen
This value is about getting stuff done. We’re quick to understand problems and identify opportunities, and we’re proactive in solving things. If we get stuck we ask for help, respecting the promises we make to each other. It means we always deliver what’s needed, and we take pride in doing so.
Solve it together
This value is about communication. Sharing different views, perspectives, ways of doing things make us better.
We believe we can always learn from each other, giving clear and honest feedback in a supportive environment. This means we need to create an environment that welcomes open and honest feedback, as this gets the best results.
Fire in your belly
This value is about ambition. When you join Curious, you understand we’re here to do something. Everyone has a role to play in the success we create for ourselves. It means we truly believe in creating the very best work, and that’s what gets us out of bed every day.
Now the real work has to begin in terms of how we can live up to these pretty big statements.
We won’t always get it right – and that’s ok. Because we genuinely believe that these four values will keep guiding us forwards, allowing us to tackle the hard days and enjoy the good days – always pushing to be better than the day before.
Your business is poised for significant growth and the rewards are within touching distance. The brand that served you so well just doesn’t fit anymore. How do you translate your ever-growing ambition into a formidable, investment-worthy business.
Curious Growth transforms companies on the cusp of greatness into the cornerstone of credibility.
Curious Growth is essential if you’re
What we do
We partner with startups and scale-ups to develop brands that overcome these challenges. Together, we’ll craft a brand identity that encapsulates your business essence, values, and the unique value you create for customers. Our comprehensive brand building solution covers every aspect – from naming and strategy to narrative, logo, and overall brand presence.
If you’re a company founder or CMO and the time feels right to address how your brand is showing up in the world we’d love to hear from you.
How it works
Discovery: We dive deep into your business, market, and aspirations.
Strategy: We develop a tailored brand strategy aligned with your growth goals.
Creative Development: Our team brings your new brand to life across all touchpoints.
Implementation: We guide you through the rollout of your new brand identity.
Optimisation: We provide ongoing support to ensure your brand evolves with your business.
