As a multi-award winning construction marketing consultancy, we not only understand the built environment sector; we live and breathe it. Working nationally across all elements of construction marketing, our client base includes main contractors, subcontractor specialists, architects, consultants, civils and groundworks companies and building products suppliers Our campaigns are based on creativity and an under-the-skin understanding of our clients. Our integrated marketing experience means our programmes deliver genuine value to your bottom line, with the right mix of tactics to fit your individual business needs.
Wherever you sit in the delivery chain, Construction Marketing Experts can help you build a better business. Marketing works best when it’s strategic, results-driven and joined up. That’s why we provide a fully-integrated range of services that can be tailored to answer your market conditions, your target customer base and your commercial goals.
From brand development, channel strategy and key messaging, to programme planning and delivery, our targeted approach to marketing ensures that you can access all the creativity and services you need from a single supplier. What’s more you can be confident of integrated delivery that generates measurable commercial results. Our programmes include direct mail, sales collateral, websites, online marketing, content, social platforms and telemarketing. They’re always designed to meet the individual requirements of your business, your market and your commercial goals, with a clear focus on driving stakeholder engagement, raising your profile and generating leads.
Your brand is much more than a logo; it’s an expression of your capabilities, your culture and your company values. Our branding experts can help you articulate your brand so that you can express it succinctly and consistently across everything you do. We will work with you to interrogate your brand values and messaging as part of a branding strategy process. We’ll integrate design, messaging and substantiation that you can use across printed and written materials, presentations, internal communications, training and sales.
PR can help you build and protect your reputation, influence opinion, educate your market and leverage third party endorsement of your products, services and brand. From feature articles in the trade press, to local stakeholder engagement through regional media and effective awareness raising in vertical markets, our PR services encompass all areas of traditional media relations. We’re also skilled in running online campaigns, including blog and technical article content across online publications, social media platforms and third party websites, with an integrated approach to delivering audience-specific messaging and leveraging key projects or products.
Good design can make your marketing materials more appealing and more accessible, enabling you to articulate your brand and communicate values of quality and professionalism. Our design services ensure that your design work is consistent across everything you do.
We can create a new brand identity for you and carry it through multi-channel design projects including websites, brochures, sales collateral, direct marketing, signage and livery. Alternatively, we can refresh your existing branding or apply your existing corporate ID and colour palette to new materials. Whatever your brief, our talented designers work closely with our account management and content team to make sure your design work reflects your marketing strategy.
We also work with an established supply chain of photographers, web developers, reprographics specialists and printers so that your finished project always looks just as good as the design work you signed off. Whether you need us to help you generate leads and set up appointments, carry out competitor research or benchmark perceptions, our telemarketing services will provide the resource you need to carry out the task professionally without taking up in-house resources. We will develop a script with you to ensure that calls are always on message, keep detailed records of response rates and call feedback and help you identify any data requirements so that calls are always targeted at genuine prospects.
For research projects, our capabilities also include generation of reports, which can play a key role in future sales or marketing strategy.
