As a digital agency with offices in Leeds and London, our philosophy is a simple one: To achieve your business objectives - and enjoy ourselves along the way.

The result?

Great design. User-friendly websites. Bespoke software solutions. All created with your business in mind.

At Cefar, we're proud of what we do, and who we work with. We collaborate with businesses, taking their challenges in hand, achieving the creative technical leaps that allow them to evolve and adapt.

The journey for Cefar ("See-far") has been about working with like-minded people. Over the last 10 years, we've met and worked with some amazing individuals. Each person that has walked through our doors has brought adventure, challenges, excitement and laughter.

We started from a small 'broom cupboard' (with Gordon the Gopher) designing logos, flyers and brochures.

We soon evolved and started designing websites, and it wasn't long before our developers started experimenting with code to push the boundaries.

Before we knew it, we were building bespoke management systems, proud to be wearing the 'Digital Design Agency' badge.

The most powerful brands are those whose identity is woven into the DNA of all of their collateral. This is easy to say, but quite complicated to do. So it’s fortunate that we thrive on the complex and involved.

Understanding a client's core values and principles is the foundational step in building a successful and sustainable relationship. This process involves delving deep into the fundamental beliefs and guiding principles that define an organisation's identity and purpose. By comprehending these core values, a business or service provider can align its strategies, actions, and decisions with the client's overarching mission.

Furthermore, gaining a true 360° perspective involves obtaining a comprehensive view from all angles - not only from within the organisation but also from external stakeholders. This includes employees, customers, suppliers, partners, and any other parties directly or indirectly connected to the business. Each of these perspectives contributes valuable insights that collectively form a holistic understanding of the organisation's current standing, strengths, weaknesses, opportunities, and potential challenges.

Following this painstaking interrogation we get to work on either developing an existing identity or creating a new one. At every stage we work hand in hand with you to ensure the most effective results.

It's an iterative process that can end up a very long way from where we first began. But at every stage we sense check our work, to ensure that we're able to back up our thinking with logic and proof. This also ensures that the branding being developed is an accurate representation of your business and aspirations.

Once agreed, we then help with the roll-out of the new or enhanced brand and identity to make sure that it is effectively deployed across the whole gamut of marketing materials.

Too often, the end user is the last consideration in website design. But, more than anything, we appreciate how important it is to understand your customer’s online journey, to make it as frictionless and intuitive as it can possibly be.

Ensuring a seamless alignment with your brand is paramount in our approach, resulting in a truly holistic outcome at every stage of the process.

Largely, we do this by keeping fully in touch with the latest developments in UI/UX Web Design, a rapidly growing and evolving field, and deploying them on our clients' behalf. The one element that you can rely on 100% is that we'll only use techniques that make a genuine improvement to the user journey and this generally means that simple is best.

However, we understand that UI/UX Web Design is just one facet of the broader narrative. Recognising this, we collaborate closely with skilled designers and developers, offering comprehensive 360° solutions. By synergising our efforts across disciplines, we ensure that not only the visual and experiential aspects align with your brand but also that the technical underpinnings are robust and seamlessly integrated.

Our commitment to perfect alignment extends beyond individual components to the overall cohesiveness of your brand identity. Through a meticulous integration of UI/UX innovations and collaborative efforts with design and development teams, we strive to deliver an experience that not only meets but exceeds the expectations of your target audience.

Putting WordPress Web Design to work. Perhaps the most popular and powerful open-source platform out there. From e-commerce to lead generation, WordPress does it all. With Cefar by your side, the possibilities are endless.

Getting the very best from WordPress

With one in four websites powered by WordPress, they’re obviously doing something right. Our specialist developers make sure you get the most from this powerful platform.

Scalability

There are tens of thousands of plug-ins available with WordPress. Which means you can scale and build your online service as you go. Cefar’s WordPress wizards ensure you always know what’s available and are there to develop the platform to the max.

Searchability

WordPress and Google are a match made in internet heaven. Built for SEO, it’s the perfect platform for keywords and search criteria. Knowing the platform inside out means that we can get your site up and ranking in next to no time.

Security

It’s important to know that you’re protected from hackers, should the situation arise. WordPress has a whole host of security plug-ins – including back-ups – that we can make sure you have in place.

Usability

WordPress has been designed with ease-of-use in mind. If needed, our team can show you how to get the most from a content management system that allows you to change images and text in just a few clicks.

Affordability

The free-to-use software on WordPress makes it a very affordable platform. Cefar’s ability to customise coding to sync with your business needs adds even more value. This is why we’re such a popular choice with businesses who want their budget to go as far as possible.

At Cefar, we are your dedicated Shopify development agency in Leeds, specialising in crafting exceptional e-commerce solutions that propel your business to new heights.

Looking for a bespoke e-commerce experience? We are a custom website agency in Leeds that is here to turn your vision into reality. Our team of experienced web designers and developers work closely with you to understand your requirements and create tailor-made Shopify & Shopify Plus stores that reflect your brand’s personality and resonate with your target audience.

Every business is distinct, which is why we don’t believe in one-size-fits-all solutions. At Cefar, we craft wireframes and prototypes exclusively for your Shopify website, carefully considering your individual business objectives.

Our skilled team of Shopify developers can transform these wireframes into reality through bespoke coding, exquisite design, and good attention to detail. The end product is a completely bespoke Shopify store tailored to your business.

All our Shopify websites are purpose-built to cater to SEO, Shopify can turbo-charge your store ranking. Using our SEO know-how, we can make sure that you take maximum advantage of this business-building Shopify feature.

For businesses aiming to scale rapidly, Shopify Plus is the ultimate solution. As your Shopify development agency in Leeds, we have a deep understanding of Shopify Plus’s advanced features and capabilities. We can design and develop high-performance stores that accommodate your growth, offering a seamless shopping experience to your customers.

Shopify is a SaaS platform rather than open source. But that doesn’t mean we can’t tailor it to suit your exact e-commerce needs. With a wide range of options and apps available, we’re able to build your Shopify store around you. Here are just a few ways we put the details into retail. One of the many great things about Shopify is an easy-to-use admin dashboard from where you manage your store. We can get you started and set up so you can generate analytical reports, run promotions and control discounts.

At Cefar, we help you create personalised customer shopping experiences with Shopify Plus. As a Shopify Plus agency, our developers implement their platform expertise to secure your lead in a highly competitive e-commerce landscape. Shopify Plus is designed for the future of e-commerce businesses, offering you a range of advanced tools that allow you to craft the ideal e-commerce website for your business. Using our expertise, we can assist you in achieving this.

As masters of our trade, our in-house team of web designers and developers have years of experience in Shopify Development in Leeds. Our sole focus is to foster the growth of your E-commerce brands, with Shopify as the cornerstone of our operations. Welcome to your newfound destination for Shopify & Shopify Plus design and development – your dedicated Shopify Development agency in Leeds.

When it comes to building a thriving online business, the partnership between Shopify and Cefar, your dedicated Shopify development agency in Leeds, offers unparalleled advantages.

As a growth-focused Shopify development agency, it’s crucial we work with a scalable platform that is easy for our clients to use. As Shopify is a fully hosted platform, we get to focus entirely on the design and user experience of your website, helping you increase sales and revenue.

Made to measure technology

We work with the very latest technologies and obsess over new software developments and trends. For you, this means game-changing functionality that puts your custom built site at the cutting edge of your industry.

A website for every sector

From e-commerce to public service, education and beyond, we built custom-made websites for just about every sector. Each one tailor-made to dovetail precisely with business needs and systems. Imagine what we can do for you?

Data captured

The lifeblood of business, data needs to be managed securely and accessibly. We’ll build in a data architecture that stores, sorts, filters and processes data to work seamlessly with your current business systems.

Updatable and scalable

An easy-to-use content management system ensures your website is always bang up to date. As your business grows, you can be sure your site will follow suit, with scalable hosting resources on tap to meet the most demanding increase in traffic.

UX focused

Deep-dive research into your audience’s behaviour and habits informs intuitive navigation and user-centred content. Best practice when it comes to visual hierarchy, readability and user-friendly forms ensures a constantly customer-focused journey.

SEO ready

Whether it’s keywords, technical SEO, load speed, responsive optimisation or analytical feedback, you can be sure that your custom-made site will punch above its weight in the rankings battle.

Whether you’ve experimenting with SEO before or are just getting started, it’s a crucial strategy for boosting your, organic website traffic. SEO helps diversify your online presence, safeguarding against shifts in social media or PPC algorithms, practices, and policies. If your business needs SEO services, you’ve found the right agency.

SEO helps drive more traffic to your website by enhancing your website visibility on search engine results pages. The goal is to boost your organic rankings; typically, the higher your site ranks, the more traffic you attract, leads to increased sales.

Effective SEO involves understanding how your customers search for your products and optimising pages to rank for those keywords. It also ensures that users who previously discovered your business through paid search can easily find you again or recognise your business name in search results.

Incorporating relevant keywords, creating unique and valuable content, and maintaining strong technical SEO are ALL crucial for your site’s rankings. Therefore, it’s essential to have an SEO strategy that addresses all these aspects to improve your rankings, increase traffic, and ultimately drive more sales.

To maximise your ROI from your online presence, adopting a long-term SEO strategy is essential. We can work with you to enhance your website’s visibility and improve your Google rankings across major search engines. This will drive traffic to your site, eventually converting visitors into warm leads.

We will consistently strive to enhance your website’s visibility across all major search engines, driving targeted traffic to meet your business needs. This comprises of everything from making technical adjustments to your website to building high-quality, contextual links, and more.

Keyword research involves identifying and examining the search terms that potential visitors use in search engines.

This data is utilised for specific purposes, such as search engine optimisation (SEO) or broader marketing strategies. You can then use this analysis to create product pages and categories that suit search demand and write content that fits these pages and is super-optimised for what your users want to see.

Step 2 – Site Architecture for your website

Website architecture refers to the organisation and structure of a website. It involves arranging information and designing the site to ensure users can easily navigate and access all available options and features. Disciplines such as AI, UX, and UI contribute to creating an effective website architecture. Think of it as the blueprint of a building, detailing how pages and posts are grouped, organised, and interconnected.

Successful website structure involves organising and prioritising information on your site. Elements like navigation, breadcrumbs, URLs, and sitemaps assist search engines in comprehending your site’s structure. Intuitive navigation features like mega menus, filters, and faceted search help customers quickly locate what they need. It’s SEO best practice to ensure users can reach any specific page within three clicks from the home page.

Excessive clicks can frustrate users, leading to a high bounce rate. By designing your site architecture to allow quick and easy access to desired content and showcasing this through intelligent design and UX, you make your site more user-friendly and build trust throughout the purchasing process.

Step 3 - Technical

Technical SEO involves optimising a website to meet the technical standards of modern search engines, aiming to enhance organic rankings. Key components of technical SEO include crawling, indexing, rendering, and website architecture.

What distinguishes technical SEO from general SEO? Technical SEO involves backend enhancements to a website, such as boosting site loading speed, incorporating structured data, and fixing broken images or links. In contrast, Content SEO focuses on creating keyword-targeted content that aligns with search intent.

Step 4 - On-Page SEO

On-page SEO, also referred to as “on-site SEO,” involves optimising the content of web pages for both search engines and users. Typical on-page SEO practices include enhancing title tags, content, internal links, URLs, and other ranking factors.

The content on your website not only provides users with essential information about your business, products, and services but also sends strong signals to Google and other search engines about your site’s purpose, authority, and trustworthiness, as well as which pages should rank. Whether it's crafting compelling header tags and metadata that clearly describe your webpage, or creating engaging guides that address common questions, on-page SEO is closely tied to keyword research and content creation to deliver results for your website.

Step 5 - Blogs

A blog is an online platform where individuals or businesses can frequently publish long-form written content, known as posts, on various topics, around your business. The purpose of a blog is to offer a platform to share information, ideas, and thoughts with a broader audience.

Blogs can serve personal or professional purposes and cover a diverse range of topics, including lifestyle, fashion, technology, politics, business, and more So, how does blogging benefit SEO? Blogging enhances SEO by enabling you to target a broader range of keywords than your main pages typically would. It also strengthens other ranking factors, such as providing fresh content, generating more backlinks, and increasing the number of indexed pages.

Blogging also allows you to produce relevant content for a wider array of keywords compared to other types of pages, which can boost your organic clicks. For instance, someone clicking on a landing page typically has transactional intent, meaning they are ready to convert.

Social media marketing is where you use social media channels and networks to build your company brand, increase sales and drive website traffic.

These channels can range from Facebook, Instagram, Twitter, TikTok and LinkedIn. Here you can connect with communities, and businesses and share photos, content and videos to thoughts and ideas. Social media marketing is a way to stay informed and engaged with what’s happening in your industry and around the world.

Social Media marketing will help you achieve a range of business goals, from brand recognition to increased sales. Let's achieve those goals together!

Call us snobs, but everything we design and build is unique and bespoke to our client's businesses.